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Copyright 169。 2023 by Harcourt, Inc. All rights reserved. 2 x 2 Factorial Design with a Posttest Measure Group A R X11 O1 Group B R X21 O2 Group C R X12 O3 Group D R X22 O4 Copyright 169。 2023 by Harcourt, Inc. All rights reserved. A Test Market Experiment on Pricing Sales in Units (thousands) Regular Price $.99 130 118 87 84 X1= X= Reduced Price $.89 145 143 120 131 X2= CentsOff Coupon Regular Price 153 129 96 99 X1= Test Market A, B, or C Test Market D, E, or F Test Market G, H, or I Test Market J, K, or L Mean Grand Mean Copyright 169。 2023 by Harcourt, Inc. All rights reserved. Latin Square Design ? A balanced, twoway classification scheme that attempts to control or block out the effect of two or more extraneous factors by restricting randomization with respect to the row and column effects. Copyright 169。 2023 by Harcourt, Inc. All rights reserved. 1 2 3 1 A B C 2 B C A 3 C A B Order of Usage SUBJECT Copyright 169。 2023 by Harcourt, Inc. All rights reserved. 謝 謝 :31:0314:3114::31 14:3114:31::31:03 2023年 2月 3日星期五 2時 31分 3秒 演講完畢,謝謝觀看!