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– Uses a multivalue scale – Minimizes measurement error 16 TwoValued vs. MultiValued Language Two Valued MultiValued Man OR Woman On OR Off Seconds Costs are high Costs are 5% above petitors. 17 Samsung Example Operational Definition Transparent Management 1 Critical Issues Measure a. Maximize corporate value Company assessment b. Maximize shareholder reliability Survey c. Maximize shareholder’s profit Stock Price d. Enhance corporate image Survey 18 Samsung Example Operational Definition Speedy and Accurate Information 2 Critical Issues Measure a. Fast F/Back to management performance Interview b. Market responsiveness Market Share Increase c. Risk Management ?? d. Fast decision making Settlement time 19 Stable Labor Relations 3 Critical Issues Measure a. Owner’s management philosophy Training attendance b. Transparent evaluation system Survey c. Employees’ welfare improvement of new employee support Samsung Example Operational Definition 20 演講完畢,謝謝觀看!