customer-drivenmarketingstrategy∶creatingvaluefortargetcustomers-資料下載頁
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【導讀】MarketSegmentation. MarketTargeting. suchasnations,regions,states,counties,size,familylifecycle,ine,occupation,education,religion,race,generation,Occasions. Benefitssought. Userstatus. Usagerate. Loyaltystatus
【正文】 all Differentiation and Positioning ? Identifying a set of possible petitive advantages to build a position ? Choosing the right petitive advantages ? Selecting an overall positioning strategy ? Developing a positioning statement Choosing a Differentiation and Positioning Strategy Chapter 7 slide 21 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Differentiation and Positioning Competitive advantage is an advantage over petitors gained by offering consumers greater value, either through lower prices or by providing more benefits that justify higher prices Identifying Possible Value Differences and Competitive Advantages Chapter 7 slide 22 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Differentiation and Positioning Identifying a set of possible petitive advantages to build a position by providing superior value from: Choosing a Differentiation and Positioning Strategy Product differentiation Service differentiation Channel differentiation People differentiation Image differentiation Chapter 7 slide 23 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Differentiation and Positioning Value proposition is the full mix of benefits upon which a brand is positioned Selecting an Overall Positioning Strategy
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