孔府家中國市場戰(zhàn)略啟動會-資料下載頁
2025-01-06 03:12本頁面
【正文】 ent systems Identify critical issues and probe alternative solutions 12 municationbasics Deliverables China Marketing Strategy Market Overview Marketing and Sales Management Implementation Planning Pilot Consulting ? China market, growth and forecast ? Drivers of market evolution ? Profile of petitors ? Competitors’ position ? Success factors ? Client current marketing and sales management system and issues – mix of media of advertisement – effectiveness of advertisement media – relationship between sales and ad expense – promotionsPos, activities, coupon, etc. – publication – quota and incentives systems – performance and reward systems – distributor management ? Its value proposition and issues – current dominant market and issues – current product line and issues – current distribution channel and issues – current logistics and issues 13 CBJHu801 ? Case introduction –Background and workingplan –deliverables –Approach and methodology ? Scoping –cities, product, petitor –Data collection –contact China Marketing Strategy Agenda 14 CBJHu801 Critical Issues: Scoping ? What is ? which ? when ? where ? who ? how China Marketing Strategy 15 CU7042798MSA Scoping Discussion Which petitors Which products Which cities China Marketing Strategy 16 CU7042798MSA Client Team Member General Manger Deputy General Manger Team Leader Member function function function China Marketing Strategy 17 municationbasics Scoping Discussion (Case Team to fill) Key distributors Second hand data Any other data ? what ?what ? XXXX ?XXX ?XXX China Marketing Strategy 18 CU7042798MSA
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