戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)力-資料下載頁(yè)
2025-01-04 14:41本頁(yè)面
【正文】 An effective vision statement is the responsibility of the leader who should work with others to form it一個(gè)有效地愿景描述應(yīng)當(dāng)由企業(yè)領(lǐng)導(dǎo)者與其他員工共同合作形成 ? Foundation for the mission使命的基礎(chǔ) 6. Vision and Mission 愿景和使命 Mission使命 ? Specifics business(es) in which firm intends to pete and customers it intends to serve一家企業(yè)意圖參與競(jìng)爭(zhēng)的一個(gè)或多個(gè)業(yè)務(wù)，以及所要服務(wù)的顧客 ? More specific than the vision比愿景更加具體 35 7. Stakeholders 利益相關(guān)者 Basis Premise – a firm can effectively manage stakeholder relationships to create a petitive advantage and outperform its petitors基本前提 – 一個(gè)企業(yè)能夠有效地處理利益相關(guān)者之間的關(guān)系來(lái)形成競(jìng)爭(zhēng)優(yōu)勢(shì)，并且業(yè)績(jī)超過(guò)其他公司 Stakeholders are individuals and groups利益相關(guān)者是個(gè)人或群體 ? They can affect, and are affected by, the strategic outes/performance a firm achieves他們能夠影響企業(yè)的愿景和使命，同時(shí)受企業(yè)戰(zhàn)略產(chǎn)出的影響 ? Three (3) classifications分為三類(lèi) 36 The Three Stakeholder Groups 37 三類(lèi)利益相關(guān)者 38 7. Stakeholders 利益相關(guān)者 ? Classifications of Stakeholders分類(lèi) ? Capital Market資本市場(chǎng)利益相關(guān)者 ? Expect returns miserate with risk accepted by investments預(yù)期收益與風(fēng)險(xiǎn)程度成正比 ? Higher the dependency relationship, the more direct and significant firm?s response依賴(lài)關(guān)系越緊密，公司的反應(yīng)就會(huì)越直接，越重視 ? Product Market產(chǎn)品市場(chǎng)利益相關(guān)者 ? The 4 groups benefit due to petitive battles四類(lèi)群體從企業(yè)的競(jìng)爭(zhēng)中獲得利益 ? Organizational組織利益相關(guān)者 ? The employees員工 39 8. Strategic Leaders 戰(zhàn)略領(lǐng)導(dǎo)者 People located in different parts of the firm using the strategic management process to help the firm reach its vision and mission存在于企業(yè)不同位置，利用戰(zhàn)略管理過(guò)程幫助企業(yè)達(dá)成愿景和使命的人 Decisive and mitted to nurturing those around them有決斷力，能夠幫助周?chē)娜顺砷L(zhǎng) Create and sustain anizational culture創(chuàng)造和維持組織文化 8. Strategic Leaders 戰(zhàn)略領(lǐng)導(dǎo)者 Organizational culture emerges from sustained by leaders組織文化由領(lǐng)導(dǎo)者塑造和維持 ? Complex set of ideologies, symbols and core values shared throughout the firm一套復(fù)雜的思想體系、企業(yè)標(biāo)志、核心價(jià)值觀(guān)的系統(tǒng) ? Affects leaders/their work which inturn shapes culture影響戰(zhàn)略領(lǐng)導(dǎo)者以及他們所作的工作，其反過(guò)來(lái)也會(huì)塑造企業(yè)的文化 ? Influences how the firm conducts business影響企業(yè)如何進(jìn)行商業(yè)活動(dòng) 41 8. Strategic Leaders 戰(zhàn)略領(lǐng)導(dǎo)者 The Work of Effective Strategic Leaders卓有成效的戰(zhàn)略領(lǐng)導(dǎo)者的工作 ? Work long hours長(zhǎng)時(shí)間工作 ? Must be able to “think seriously and deeply…about the purposes of the anizations they head or functions they perform, about strategies, tactics,…..and people…and about the important questions … they need to ask.” 必須能夠“嚴(yán)肅而深入地思考他們領(lǐng)導(dǎo)的組織和他們行使的職能的目的，以及企業(yè)的戰(zhàn)略、戰(zhàn)術(shù)、技術(shù)、系統(tǒng)和達(dá)成這些目的所需要的成員，還有那些總是需要被問(wèn)及的重要的問(wèn)題” 8. Strategic Leaders 戰(zhàn)略領(lǐng)導(dǎo)者 Predicting Outes: Profit Pools (PP)結(jié)果預(yù)測(cè) : 利潤(rùn)池 (PP) ? Anticipates their decisions relative to the PP評(píng)估與 PP相關(guān)的決策 ? Entails the total profits earned in an industry at all points along the value chain包括行業(yè)價(jià)值鏈上每個(gè)節(jié)點(diǎn)能夠賺取的利潤(rùn)總和
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