現(xiàn)代零售管理知識(shí)概述英文版-資料下載頁(yè)
2025-01-03 11:13本頁(yè)面
【正文】 heir business? ?Do we respect employees? Relationship Retailing ? Seek to establish and maintain longterm bonds with customers, rather than act as if each sales transaction is a pletely new encounter – Concentrate on the total retail experience – Monitor satisfaction – Stay in touch with customers Effective Relationship Retailing ? Use a winwin approach – It is harder to get new customers than to keep existing ones happy ? Develop a customer database – Ongoing customer contact is improved with information on people’s attributes and shopping behavior Approaches to the Study of Retailing Institutional Functional Strategic Types of retailers and their development activities Defining, setting objectives appealing to, developing, implementing, reviewing Parts of Retail Management: A Strategic Approach ? Building relationships and strategic planning ? Retailing institutions ? Consumer behavior and information gathering ? Elements of retailing strategy ? Integrating, analyzing, and improving retail strategy 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH
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