【正文】 ) ? 堅(jiān)持每個(gè)品牌的戰(zhàn)略地位并在實(shí)現(xiàn)理想定位中體現(xiàn)持久性 — 建立品牌需要時(shí)間 ? 意識(shí)到品牌定位是一項(xiàng)長期的任務(wù)，需要持續(xù)地監(jiān)控和不斷地優(yōu)化 Doc. number to be entered by Header and Footer 67 類 型 類 型 類 型 為了實(shí)現(xiàn)多品牌戰(zhàn)略科龍電器還需增加產(chǎn)品和技術(shù)方面的投入 1999年 (占營業(yè)收入的比例 *) 2023年 (占營業(yè)收入的比例 ) 技 術(shù) 投 入 冰箱 * 空調(diào) ** 外 形 設(shè) 計(jì) 冰箱 * 空調(diào) ** 合計(jì) *** % % % % % % % % % % * 冰箱投入指的是占冰箱營業(yè)收入的比例 **空調(diào)投入指的是占空調(diào)營業(yè)收入的比例 ***合計(jì)為總投入占總營業(yè)收入的比例 Doc. number to be entered by Header and Footer 68 rbAdressen ARGENTINA Roland Berger y Associados . International Management Consultants Tte. Gral. . Peron 346 Piso 5176。 1038 Buenos Aires Phone ++5413 42 14 98 Fax ++5413 45 57 58 AUSTRIA Roland Berger Partner International Management Consultants Freyung 3/2/10 A1010 Vienna Phone ++43153 60 20 Fax ++4315 36 02 60 BELGIUM Roland Berger Partner International Management Consultants 100, Boulevard du Souverain B1170 Brussels Phone ++3226 79 01 70 Fax ++3226 72 92 22 BRAZIL Roland Berger Associados Consultoria Internacional Ltda. Rua Alexandre Dumas, 22205176。 andar 04717004 S227。o Paulo / . Phone ++551151 81 83 66 Fax ++551151 81 69 19 BULGARIA Roland Berger Partner GmbH International Management Consultants Boulevard G. M. Dimitrov 52 A 1040 Sofia Phone ++359271 94 01 Fax ++359271 01 45 CHINA Roland Berger (Shanghai) International Management Consultants Ltd. 72 Xing Guo Road 3F Business Building Shanghai 202352 , . Phone: ++862162 12 64 11 Fax/Phone: ++862162 12 74 71 China World Trade Center 914916 China World Tower No. 1 Jianguomenwai Avenue Beijing 100004, . Phone ++861065 05 21 96 Fax ++861065 05 54 84 GPO Box 3193 37/F New World Tower 1618 Queen39。s Road Central Hong Kong Phone ++85228 43 05 06 Fax ++85225 25 76 25 CZECH REPUBLIC Roland Berger Partner spol. . International Management Consultants Vsehrdova 2/ 560 CS110 00 Prague 1 Mal225。 Strana Phone ++422257 31 11 61 Fax ++422257 31 11 63 FINLAND (Representation) Roland Berger Partner GmbH International Management Consultants Kasarmikatu 34 D FIN00130 Helsinki Phone ++358965 07 48 Fax ++358966 06 48 FRANCE Roland Berger Partner GmbH International Management Consultants 16, avenue Gee V F75008 Paris Phone ++33153 67 03 20 Fax ++33153 67 03 75 GERMANY Roland Berger Partner GmbH International Management Consultants Arabellastr. 33 D81925 Munich Phone ++498992 230 Fax ++498992 23202 Alt Moabit 101b D10559 Berlin Phone ++49303 99 2750 Fax ++49303 99 27303 GeGlockStra223。e 3 D40474 D252。sseldorf Phone ++4921143 89 01 Fax ++49211438 91 40 Bockenheimer Landstra223。e 42 D60323 Frankfurt Phone ++496917 00 30 Fax ++496917 00 35 02 Stadthausbr252。cke 7 D20355 Hamburg Phone ++494037 63 10 Fax ++494037 63 11 02 L246。ffelstra223。e 40 D70597 Stuttgart Phone ++4971176 730 Fax ++4971176 73401 GREAT BRITAIN Roland Berger Partner Ltd. International Management Consultants 12 Stratford Place GBLondon W1N 9AF Phone ++441712 90 48 00 Fax ++441714 99 99 38 HUNGARY Roland Berger Partner Kft. International Management Consultants Andr225。ssy t 64 H1062 Budapest Phone ++3611 53 02 29 Fax ++3611 53 24 34 INDIA Roland Berger International Management Consultants Prt. Ltd. B35, Qutub Institutional Area New Delhi 110 016 Phone: ++91116 51 94 58/59 Fax: ++91116 51 96 98/99 ISRAEL Roland Berger Ltd. International Management Consultants Dizengoff Tower 50 Dizengoff St. Tel Aviv 64332 Phone: ++97235 25 74 74 Fax: ++97235 25 04 88 ITALY Roland Berger Partner . International Management Consultants Via Sirtori, 32 I20239 Milan Phone ++39229 50 11 Fax ++39229 52 48 37 Via Ludovisi, 35 I00187 Rome Phone ++39648 82 11 9 Fax ++39648 91 94 83 JAPAN Roland Berger Partner Ltd. International Management Consultants ARK Mori Building 22nd Floor 11232, Akasaka Minatoku, Tokyo 1076022 Phone ++81335 87 66 60 Fax ++81335 87 66 70 LATVIA Roland Berger Partner GmbH International Management Consultants Basteja Blvd. 12 LV1050 Riga Phone ++3717 21 20 68 Fax ++3717 21 69 38 MALAYSIA Roland Berger Partner SDN. BHD. International Management Consultants Level 17 Menara IMC No 8 Jalan Sultan Ismail 50250 Kuala Lumpur Phone: ++6032 06 57 13 Fax: ++6032 06 57 14 PORTUGAL Roland Berger Partner Lda. International Management Consultants Edificio Monumental Av. Fontes Pereira de Melo, 514176。 E P1050 Lisbon Phone ++35113 52 43 61/2/3/4 Fax ++35113 52 43 60 ROMANIA Roland Berger Partner . International Management Consultants Str. Ion Dragalina 8, Sect. 5 RO76112 Bucharest Phone ++4012 22 66 76 Fax ++4012 22 62 71 RUSSIA Roland Berger Partner GmbH International Management Consultants 1. Tverskaja Jamskaja ul. 23 RF125047 Moscow Phone ++70957 21 19 51 Fax ++70957 21 19 54 SPAIN Roland Berger . International Management Consultants Paseo de la Castellana 140 EMadrid 28046 Phone ++34915 64 73 61 Fax ++34915 64 72 75 Diagonal n176。 657, 3th Floor EBarcelona 08029 Phone ++3434 94 74 40 Fax ++3434 94 74 20 SWEDEN (Representation) Roland Berger Partner AB International Management Consultants Box 7 S10120 Stockholm Phone ++46828 66 24 Fax ++46828 43 20 SWITZERLAND Roland Berger AG International Management Consultants Dufourstr. 56 CH 8008 Zurich Phone ++4112 67 41 11 Fax ++4112 67 41 19 UKRAINE Roland Berger Partner GmbH International Management Consultants 23 Shota Rustaveli Str., Apt. 10