【正文】 ou can often learn a lot by following the advice （they give）.Finally, I wish to tell you this: think about why you should do the things (the ad suggests), or buy the product or service （the ad promotes）. When it es to advertisements, we must all use our intelligence and not be a slave to them!M4U1 Project Developing an ad campaignHow do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience). When you start a successful ad campaign, you must have (a clear aim and an audience) in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions (you must first consider):1 Who is the audience for your ad campaign?The people (you want to reach) are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore (what the audience already thinks). It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to say?After you have decided (who your audience is), it is time to decide (what you want the audience to know or think about). It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem (that they would be interested in)?●How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use). This decision should depend mainly on your target audience and which kinds of ads reach that group best.Antismoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals (that can result in lung cancer and heart disease). This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen antismoking as the subject of our ad campaign.The target audience is highschool teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future). We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things). Our interviews also indicate (that young people are concerned about what is cool and what their friends like). We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine (informing students about the dangers of smoking), and we will organize an essay petition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health). This is (why we chose this picture as our logo). We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking)).16