【正文】 titors The following is designed to give an indication of what may be included on the whiteboards, or in discussion. Market ShareRate StrategyDemandPromotionsKey Accounts MPI ARI RGI By segment amp。 revenue stream By segment By season Tactical offers Strengths Weaknesses Opportunities Threats USPs By revenue stream Mechanics/ audience Key selling messages Cost versus return Distribution Meeting board information Corporate rates/ accounts Occupancy Rates by segment Section 4Revenue OutputsContentsOutputs overview1. Individual business2. Corporate3. Groups4. Leisure individual5. Wholesale6. Conference amp。 banqueting7. Food amp。 beverage8. Front desk9. Sales amp。 marketing10. Competitor Outputs OverviewAll outputs involve: Action by whom Action by whenThey are the actions derived from the analysis amp。 discussion of the inputsThey are owned by each departmental specialistsIndividual BusinessCorporateGroupsLeisureIndividualWholesale Action and target by name and date Incentivise walkin conversion Upsell on arrival to all independent travellers Offer dining options to all arrivals Offer extended stay Offer weekend bounce back Upsell at reservation Incentivise booker Review rate structure in GDS Offer dining option to all independent business travellers Offer extended stay Competitor shop Review allotment materialisation amp。 rank order accounts Drive volume through top accounts Manage dates around key events Competitor shop Competitor marketing activity amp。 promotions Price check across channels Sell extended stay Sell Famp。B with room Review allotment materialisation and rank order accounts Rates in line with petitors Manage dates around key events Source business from new inbound marketsConference amp。 BanquetingFood amp。 BeverageFront DeskSales amp。 Marketing Competitors Action and target by name and date Convert option business Define cross sell amp。 upsell opportunities Review petitor demand amp。 rate negotiation Collect lobby meeting board information Increase residential spend Incentivise front desk Develop supplier funded promotion Determine mechanic amp。 measurement for front desk incentive Bounce back Customer satisfaction monitor Review call plans amp。 target for need business Develop creative templates for promotions Competitor analysis of internet activity Price amp。 selling strategy Corporate accounts Camp。B accounts Famp。B promotionsInput/Outputs OverviewIndividual BusinessCorporateGroupsLeisure IndividualWholesaleINPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___ OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___Conference amp。 BanquetingFood amp。 BeverageFront DeskSales amp。 MarketingCompetitorsINPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___ OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___INPUTS ___ ___ ___ ___OUTPUTSACTION WHO WHEN___ ___ ______ ___ ___Section 5 – The way forward GET STARTED IMMEDIATELY…decide on launch date IDENTIFY THE VENUE PRESENT THE CONCEPT START MEETING FEEDBACK RESULTS…celebrate successessT85