【正文】 ning It is that part of the word meaning suggested by the words with which it cooccurs. ? Pretty and handsome share mon ground in the meaning goodlooking, but may be distinguished by the range of nouns with which they are likely to cooccur. ? 英語中的 pretty 一般與 girl , woman , flower 等詞搭配 ,所以如果與“男性”搭配 ,就會(huì)給人一種以“帶有某種女性特點(diǎn)”的附加意義。 品牌名稱音譯與品牌聯(lián)想意義 ? 日本豐田公司的 L EXUS 汽車 ,其中文譯名“凌志” 壯志凌云、奮發(fā)向上 ? Sprite ： 調(diào)皮鬼、小精靈 雪碧，清爽冰涼 ? Pepsi cola 百事可樂 ? Safeguard 舒膚佳 ? Minolta 美能達(dá) ? Siemens 席夢思 ? Cannon 佳能 ? BMW 寶馬 ? Coca – cola 可口可樂 ?Goldlion 金利來 （金獅） Assignments ?Ex. 3 on ?Ex. 2 on p. 128 ?Ex. 9 on p. 133 Exercises I. Multiple Choices ? 1. is universal to all men alike regardless of culture, race, language and so on while belongs to language, so is restricted to language use. A. meaning, concept B. concept, meaning C. sense, reference D. reference, sense ? 2. The relationship between the wordform and meaning is ____. Most words can be said to be___. A. prescriptive, motivated B. prescriptive, nonmotivated C. arbitrary, motivated D. arbitrary, nonmotivated ? of the following is incorrect? A. “ airmail” means “ mail by air” B. “ readinglamp” means “ lamp for reading” C. “ green horn” is the horn green in color D. “ hopeless” is “ without hope” ? 4. _____ explains the connection between the literal sense and triturative sense of the word. A. Etymological motivation B. Onomatopoetic motivation C. Morphological motivation D. Semantic motivation ? 5. Now people use “ pen” for any writing tool though it originally denotes “ feature” . This phenomenon can be explained by_____ . A. etymological motivation B. onomatopoetic motivation C. morphological motivation D. semantic motivation ? is the meaning given in the dictionary and forms the core of wordmeaning. A. Grammatical meaning B. Denotative meaning C. Associative meaning D. Connotative meaning ? 7. When readers e across the word “ home” in reading, they may be reminded of their family, friends, warmth, safety, love. That is because of the “ home” has _______. A. collocations B. connotations C. denotations D. perorations ? 8. “ Domicile, residence, abode, home” are almost the same in conceptual meaning, but differ mainly in___. A. connotative meaning B. affective meaning C. collocative meaning D. stylistic meaning ? 9. _____ vary from individual to individual, from culture to culture, from generation to generation, from society to society. A. Connotative and affection meanings B. Connotative and collocational meanings C. Affective and collocational meanings D. Affective and stylistic meanings ? 10. “ Pretty and handsome” , “ tremble and quiver” differ mainly in their _____ meanings. A. affective B. collocative C. stylistic D. denotative