【正文】 eaders 價格領(lǐng)導(dǎo)者price lining 價格排列定價法price promotion 價格促銷price quotation 報價price sensitivity 價格敏感度price structure 價格結(jié)構(gòu)price 價格price/earnings ration 價格/收益比priceoff promotions 降價促銷pricesetting process 定價過程pricing adjustments 定價調(diào)整pricing policies 價格策略pricing 定價primary demand 基本需求primary sources 第一類/主要數(shù)據(jù)print media 印刷媒體private/forprofit organization 私營/盈利性組織PRIZM (Potential Rating Index for Zip Markets) 按郵政區(qū)劃為基礎(chǔ)的潛力等級指數(shù)proactive newproduct development strategy 進(jìn)取型新產(chǎn)品開發(fā)戰(zhàn)略probability sampling 概率抽樣problem formulation 界定問題problem identificatioin 確定問題process management 過程管理Procter amp。 Gamble (Pamp。G) 寶潔公司product line 產(chǎn)品線product availability 產(chǎn)品的可獲得性product category 產(chǎn)品類別product class 產(chǎn)品類別product decisions 產(chǎn)品決策product design 產(chǎn)品設(shè)計product development 產(chǎn)品開發(fā)product dimension or attributes 產(chǎn)品維度/屬性product evolution 產(chǎn)品演變product features 產(chǎn)品特征product intent share 產(chǎn)品傾向份額product leadership 產(chǎn)品領(lǐng)導(dǎo)能力product life cycle (PLC) 產(chǎn)品生命周期product life cycle curve 產(chǎn)品生命周期曲線product line 產(chǎn)品線product manager audit 產(chǎn)品經(jīng)理審計product offering 供應(yīng)品product organizaiton of salesforce 按產(chǎn)品組織銷售隊伍product policies 產(chǎn)品策略product positioning 產(chǎn)品定位product quality 產(chǎn)品質(zhì)量product scope 產(chǎn)品范圍product space 產(chǎn)品位置product specifications 產(chǎn)品規(guī)格product systems 產(chǎn)品體系product type 產(chǎn)品類型product usage 產(chǎn)品用途product 產(chǎn)品product(ion)oriented organization 產(chǎn)品/生產(chǎn)導(dǎo)向型組織production 生產(chǎn)productline pricing adjustments 產(chǎn)品線定價調(diào)整productmanagement organizational structure 產(chǎn)品管理組織結(jié)構(gòu)productmarket entry control 產(chǎn)品－市場進(jìn)入控制productrelated behavioral descriptors 與產(chǎn)品相關(guān)的行為變量product39。s market characteristics 產(chǎn)品的市場特征productuse testing 產(chǎn)品使用測試proenvironment 環(huán)保profit impact of market strategy (PIMS) 市場戰(zhàn)略的利潤影響profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可圖的生存者戰(zhàn)略projectpany resource patibility 項目與公司資源的協(xié)調(diào)性projected profitandloss statement 預(yù)計損益表projective tests 投影測試promotion decisions 促銷決策promotion mix 促銷組合promotion policies 促銷策略promotion 促銷promotional allowance 促銷折讓promotional effort 促銷努力promotional pricing 促銷定價promptness 及時性propector strategy 探索型戰(zhàn)略prospecting for customers 尋找顧客psychographics 心理統(tǒng)計特征psychological cost 心理成本psychological pricing 心理定價法public organization 公共組織public relations 公共關(guān)系public utilities 公共設(shè)施publicity 公共宣傳pull strategy for control of distribution channels 分銷渠道控制的拉式戰(zhàn)略pupil dilation 瞳孔擴張purchase predisposition 購買傾向purchasing agent 采購代理purchasing contract 采購合同purchasing manager/agent 采購經(jīng)理／代理purchasing power perity (PPP) 購買力平價指數(shù)push money/spiffs 傭金push stragtegy for control of distribution channels 分銷渠道控制的推式戰(zhàn)略qualifying prospects 審查潛在顧客資格quality dimensions 質(zhì)量維度quality 質(zhì)量quantity discount 數(shù)量折扣question marks 問題類questioning 詢問法quotas 定額R amp。 D expenditure 研究開發(fā)戰(zhàn)略race and ethnic origin 種族和民族rack jobbers 供應(yīng)超級市場的批發(fā)商radio 無線電廣播rank ordering 排序rate of adoption 采購率rateofreturn/target return pricing 回報率/目標(biāo)回報定價法rational appeals 理性訴求rationale 基本原理raw materials 原材料reactive and proactive responses 反應(yīng)及前攝策略reactive newproduct development strategyreactor strategy 反應(yīng)型戰(zhàn)略real estate 房地產(chǎn)rebates 回扣recall tests 記憶測試receiver 接收者reciprocity 利益互惠recognition of problem/need 發(fā)現(xiàn)問題/需求recognition tests 認(rèn)知測試recreation 娛樂業(yè)recruitment and selection 招聘與選拔recycling of packaging 包裝回收（利用）Reebok 銳步reference group 參照群體referent power 參照權(quán)refocus 鞏固refunds 退款refusal to deal 拒絕經(jīng)營regression analysis 回歸分析法regulation 管制related/concentric diversification 相關(guān)/同心多元化relational VMSs 相關(guān)式垂直營銷系統(tǒng)relative attractiveness of declining markets 衰退市場的相對吸引力relative market potential 相對市場潛力relative market share 相對市場份額reliability 可靠性repeat purchase behavior 重復(fù)購買行為repetition 重復(fù)repositionings 重新定位產(chǎn)品requirements planning 需求計劃reseller 中間商resident buyers 常駐采購員resource allocation/deployment 資源配置response strategies 反應(yīng)策略response to munication 傳播響應(yīng)responsive strategy 反應(yīng)型新產(chǎn)品開發(fā)戰(zhàn)略responsiveness 響應(yīng)性retail coverage strategy 零售范圍戰(zhàn)略Retail Index 零售指數(shù)retail outlets 零售店retail sales 零售額retailer cooperatives 零售商合作社retailer 零售商retailing trends 零售趨勢Return on Equity (ROE) 權(quán)益回報率Return on Investment (ROI) 投資回報率Return on Net Assets (RONA) 凈資產(chǎn)回報率reverse engineering 反向工程reward systems 獎勵系統(tǒng)rivalry determinants 競爭決定因素rivalry 競爭對手Robert Miles 羅伯特邁爾斯Rockwell 洛克威爾Rolex 勞力士RollsRoyce 勞斯萊斯roster 名冊salary 薪金sales agents 銷售代理商sales analysis by customer 顧客銷售分析sales analysis by order size 訂貨規(guī)模的銷售分析sales analysis by product 產(chǎn)品銷售分析sales analysis by territory 區(qū)域銷售分析sales analysis 銷售分析sales forcasting 銷售預(yù)測sales force estimates 銷售人員估計sales force size 銷售隊伍規(guī)模sales force 銷售隊伍sales forecasting 銷售預(yù)測sales management 銷售管理sales organization 銷售組織sales performance 銷售表現(xiàn)/業(yè)績sales personnel incentives 銷售人員激勵sales personnel 銷售人員sales planning 銷售計劃sales potential 銷售潛力sales promotion 銷售促進(jìn)/促銷sales territory 銷售地區(qū)sales trends 銷售趨勢sales 銷售額sales/price reduction 銷售/價格下降sample design 樣本設(shè)計sample size 樣本大小sampling 抽樣sampling 提供樣品scale efficiency 規(guī)模效率scaled measures 比例測度scoring models 評判模型screening of ideas 創(chuàng)意篩選sealed bidding 招標(biāo)Sears 西爾斯secondary sources 第二類/次要數(shù)據(jù)secondbutbetter newproduct development strategy 后者居上型新產(chǎn)品開發(fā)戰(zhàn)略security 證券業(yè)segmentation and targeting 細(xì)分與目標(biāo)選擇segmentation criteria 細(xì)分標(biāo)準(zhǔn)segmentation descriptors 市場細(xì)分變量segmentation 市場細(xì)分Seiko 日本精工株式會社（全球著名的打印機生產(chǎn)商）selective demand 選擇性需求selective distribution 選擇分銷selective exposure 選擇性接觸selective perception 選擇性感知/理解selective retention 選擇性保留selfemployed person 獨立經(jīng)營的個人selfmanaging teams 自我管理團隊selforiented 自我導(dǎo)向型selling groups 銷售團隊selling proposition 銷售計劃/提議selling 推銷/銷售service guarantees 服務(wù)保證service industry 服務(wù)產(chǎn)業(yè)service organization 服務(wù)組織service quality 服務(wù)質(zhì)量service 服務(wù)serviceability 服務(wù)能力serviceability 適用性services channels 服務(wù)渠道servicing products 服務(wù)產(chǎn)品servicing the account 客戶服務(wù)setti