凱捷-寶馬汽車戰(zhàn)略推廣策略-資料下載頁
2025-07-21 23:33本頁面
【正文】 S t r a t e g i e s.SPACE MATRIX 6 5 4 3 2 1 1 2 3 4 5 6 1 2 3 4 5 6 1 2 3 4 5 6 FS ES CA IS CONSERVATIVE AGGRESSIVE DEFENSIVE COMPETITIVE SPACE MATRIX 0 20 20 High Medium Low .50 High Medium Low BCG Matrix Industry Sales Growth Rate (percentage) Relative Market Share Position In Industry 29% 8% Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ Ⅸ Strong Average Weak High Medium Low The EFE Total Weighted Scores The IFE Total Weighted Scores IE Matrix Grow And Build Weak Competitive Position Strong Competitive Position Rapid Market Growth Slow Market Growth Quadrant Ⅰ Market development Product development Horizontal integration The Grand Matrix 堅持中高檔定位 發(fā)展低檔產(chǎn)品K e y f ac t or s w e i gh t AS T A S AS T A SO ppor t u n i t i e s全球經(jīng)濟增長率 3 利率 排放標(biāo)準(zhǔn) 特殊的關(guān)稅政策 國家趣味 2 高收入群體增加 4 新技術(shù)的發(fā)展 T h r e at s歐元匯率上升 其他交通工具的發(fā)展 競爭格局 石油價格 全球股市下跌 2 1S t r e n gh t s文化 銷售增長率 品牌營銷策略 2 財務(wù)狀況 廣告能力 顧客忠誠度 駕駛舒適性 4 產(chǎn)品售后服務(wù) 市場拓展能力 Ramp。D 2 W e akn e s s e s乘坐舒適性 3 規(guī)模優(yōu)勢 價格 市場份額 S u m T ot al A t t t r ac t i ve n e s s S c or e 1 6 . 6 4 5 3 4 . 5 6 8 4QSPM MATRIX CONCLUSION ? Market development ? Product development ? Horizontal integration ? 堅持中高檔定位 BYEBY
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