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2025-07-17 15:58本頁(yè)面
【正文】 et entry strategy Strategic development ? Do further research to identify the long term opportunities ? Then determine your milestones to achieve the long term goals ? The roll out plan/ mercialisation plan/ market entry strategy is what most people fall down on! Milestones ? The milestones will help you achieve your mission ? They could be in the following categories: – Product development – Funding – Commercial/ market development – Team development – Etc Developing the strategy In essence, strategic decisions are about ‘products’ and ‘markets’. The Ansoff Matrix sums it up… Product development Market peration Diversification Market development Existing New Existing New PRODUCTS MARKETS Devising your business model ? What will your business structure be? – Licensing IP – Merger – Joint venture – Partnering – Outsourcing – Inhouse development ? In selecting a business model, think about: – Customer need ? Who will buy? ? What will they buy? ? How often will they buy? – Quality of IP (is it a platform technology?) – Industry CSFs and petitive environment – Company’s capabilities and internal resources (risk profile/ motivation/ experience) Devising your business model Your first customer ? Once you have devised your business model, and identified your segment, select who to target first ? It may be: – Your key customer, or a less significant player – A pany you have easy access to – A pany that you perceive to have the greatest need – A pany you could develop a long term relationship with ? Your choice depends upon your product, your risk profile and your strategy Pricing ? Decide how much you are going to charge ? Think about – How your price pares to the market average? – Are you going to make enough money? ? Note: the more you have ‘differentiated’ your product/ service, the more money you can charge Partnerships/ alliances ? In reality, you will always need the involvement of third parties to get to market ? External relationships could be vital: – To offer a ‘whole solution’ – To provide product development expertise – To block potential petitors – To enable access to customers/ suppliers – To enable focus on core petencies Questions? Contacts Who: The Challenge Team (Piers/ John/ Solange) Where: Tanaka Business School (2nd Floor) Telephone: 020 7594 9199 (x49199) E mail: URL:
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