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【正文】 LEFEMALE1517181920242529303435394044454950545559606465+Source: Millennium Study Base: All Respondents % Profile Educational/Family Position 010203040506070UNIV/COL/POSTSECSENIOR HIGHJUNIOR HIGHPRIMARY ORBELOWSINGLE/OTHERSMARRIEDWITH ANYUNDER 15WITHOUT ANYUNDER 15SHOPPINGDECISIONMAKERHEAD OFHOUSEHOLDSource: Millennium Study Base: All Respondents % Profile Household Ine 0510152025UNDER RMB500RMB500599RMB600699RMB700799RMB800899RMB900999RMB10001099RMB11001199RMB12001299RMB13001399RMB14001499RMB15001699RMB17001999RMB20002499RMB25002999RMB30003499RMB35003999RMB40004999RMB50005999RMB60006999RMB70007999RMB80008999RMB90009999RMB10000+Source: Millennium Study Base: All Respondents % Profile 影響購買行為的主要因素 心理因素 生理需要 （饑餓、干渴） 安全需要 （安全、保障） 社會需要 （愛與歸屬感） 尊重需要 （自尊、肯定、地位） 自我實現(xiàn) 需要 （自我發(fā)展與實現(xiàn)） (3)the stage of the buying decision process ? Problem recognition ? Information search ? Evaluation of alternatives ? Purchase decision ? Postpurchase behavior buyer behavior ? Business Market ? Model of Business Buyer Behavior Business market ? Characteristics of Business markets(p213 ) ? Derived demand Derived demand ? Business demand that ultimately es from the demand for consumer goods. Model of Business Buyer Behavior ? (p217) Business buying behavior ? Straight rebuy ? Modified rebuy ? New task ? Systems buying Participants in the business buying process ? Buying centrer ? User ? Influencers ? Deciders ? gatekeepers Major influences on business buyer behavior ? Environmental ? Organizational ? Interpersonal ? Individual ? buyers Discussion ,p236 . 3,p204
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