【正文】 of 198039。s, and the share increases gradually year by year.2). 治療性中藥較一般滋補類中藥暢銷：一般滋補品市場產(chǎn)大于銷，且價格虛高，質(zhì)量參差不齊，是其銷量上不去的重要原因。2). Curative TCMs are more popular than general nourishing TCMs: General nourishing TCMs cannot sell well because there are many more suppliers pared with relatively small demand, and their prices are artificially high and quality is irregular.3). 城鄉(xiāng)消費水平懸殊，且兒童用藥比成人用藥銷路好。3). There are great disparity between urban and rural consumption levels, and medicines for children are sold better than those for adults.4). 療效好的新產(chǎn)品較老產(chǎn)品市場走勢好，野生藥材比家種藥材短缺。4). New products with good efficacy are sold better than old products, and wild medicinal materials are in shortage pared with cultured medicinal materials.五、未來中藥產(chǎn)業(yè)將走向現(xiàn)代化V. Modernization of TCM industry1). 中藥生產(chǎn)現(xiàn)代化：《中藥現(xiàn)代化科技產(chǎn)業(yè)行動計劃》已列入國家科委的重點項目。中藥生產(chǎn)現(xiàn)代化的主要特征有：中成藥劑型現(xiàn)代化、生產(chǎn)結(jié)構(gòu)優(yōu)化、中成藥檢驗工作現(xiàn)代化、中成藥營銷及管理現(xiàn)代化。1). Modernization of TCM production: Plan for Modernization of TCM Technology Industry has been included in the key project of National Science and Technology Commission. The main features of TCM modernization are: modernization of the dosage forms for patent Chinese drugs, optimization of production structure, modernization of patent Chinese drugs’ inspection, modernization of marketing and management of patent Chinese drugs.2). 中藥材農(nóng)業(yè)產(chǎn)業(yè)化：市場經(jīng)濟下，中成藥廠可直接將農(nóng)戶組織起來建立原料基地，成為工廠+公司+農(nóng)戶的形式，引導中藥農(nóng)業(yè)的規(guī)模化、集約化。2). Agricultural industrialization of raw TCM herbs: patent Chinese drug manufacturers can directly organize farmers to build raw material bases, forming the structure of “factory + pany + farmers” to guide largescale and intensive TCM agriculture. 3). 中藥產(chǎn)業(yè)規(guī)?；?、集團化：中藥將走向大品種、大企業(yè)、大集團發(fā)展之路，實行兼并是中藥產(chǎn)業(yè)結(jié)構(gòu)調(diào)整的主要措施。3). Largescale and group development of TCM enterprises: TCM will adopt the development mode of large varieties, large enterprises and large groups. Merger and acquisition is the main way for restructuring of the TCM industry in China.4). 中藥銷售代理化：《中共中央、國務院關于衛(wèi)生改革與發(fā)展的決定》指出“中藥經(jīng)營要按照少環(huán)節(jié)、多渠道、渠道清晰、行為規(guī)范的原則，逐步形成統(tǒng)一、開放、競爭、有序的流通體制?！边@是中藥銷售的未來趨勢。4). Agent system of TCM sales: Decision of CPC Central Committee, State Council on Health Reform and Development points out that a unified, open, petitive and orderly circulation system should be gradually formed for TCM business in accordance with the principles of few links, multiple and clear channels, with all participants following the code of conduct. This is the future trend of TCM sales.六、中藥國際化的主要策略VI. Main strategies of TCM internationalization1. 規(guī)劃中藥產(chǎn)業(yè)政策，擴大產(chǎn)業(yè)規(guī)模1. Plan TCM industrial policies and expand the industrial scale目前中國中藥生產(chǎn)企業(yè)多屬于中小型，生產(chǎn)條件、技術人才和產(chǎn)品質(zhì)量控制都不盡人意。關鍵在于落實鼓勵、引導和扶持中藥企業(yè)，將依靠科技進步作為生存和發(fā)展的動力。從國家角度進行中藥產(chǎn)業(yè)的結(jié)構(gòu)調(diào)整，推動中藥產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化，引導現(xiàn)有中小型企業(yè)走專業(yè)化分工或集約化生產(chǎn)的道路，扶持若干個可參與國際競爭的大型企業(yè)，提高中國中藥產(chǎn)業(yè)的國際競爭力和國際市場占有率。Nowadays, most TCM enterprises are small and mediumsized ones with undesirable production conditions, technical personnel and quality control system. The key is to implement encouraging policies for TCM enterprises, and guide and support the enterprises to rely on scientific and technological progress for development. TCM industry structure should be adjusted to promote its structural optimization, by guiding the existing small and medium enterprises to move on to a specialized division, supporting a number of large enterprises to participate in international petition, and enhancing international petitiveness and international market shares of TCM industry in China.2. 掌握各國的中草藥法規(guī)及政策，制定中國中藥出口的戰(zhàn)略方針2. Master regulations about TCM in each country and develop strategic policy for TCM export加強對外談判與交流，順應國外習俗，熟悉當?shù)胤ㄒ?guī)，同時做好廣告宣傳及銷售工作，制定系統(tǒng)的出口戰(zhàn)略方針。To strengthen negotiations and exchanges with foreigners, ply with the foreign customs, be familiar with local laws and regulations, do advertising and sales promotion, and develop systemic strategic policies for exports.3. 增強創(chuàng)新意識，加速科研進程3. Enhance the awareness of innovation and accelerate the research process 主要有：加強中醫(yī)藥理論的源頭創(chuàng)新工作；提高中藥飲片研究、制藥相關理論與技術水平；重視對中藥有效成分的深加工；重視運用生物技術研究中藥；重視提高中藥制造工藝及技術水平；建立新型人才培養(yǎng)機制等。Main methods: To strengthen the innovation from the source of TCM theory。 promote the research of prepared TCM herbs。 enhance pharmacyrelated theory and technologies。 emphasize on the deep processing of active ponents of TCM。 emphasize on the use of biotechnology research of TCM。 pay attention to improving the level of Chinese manufacturing process and technologies。 establish mechanism to train new advanced personnel.4. 重視中藥的知識產(chǎn)權(quán)保護4. Emphasize on IPR protection of TCM中國對中藥知識產(chǎn)權(quán)重成果、輕專利，市場觀念淡薄，使得日、韓等國無償利用中國中藥獲取了巨大效益。Chinapays much attention to the results and little attention to the patents in the field of intellectual property rights of TCM, making Japan, South Korea and other countries freely use TCM to gain tremendous benefits.5. 因地制宜，多途徑開拓中藥國際市場5. Develop international market of TCM with local conditions 主要有：加強宣傳合作促進中醫(yī)藥在國際上的合法化、重視中醫(yī)藥國外辦學和辦院促進中醫(yī)藥國際化發(fā)展、積極研究中成藥在國外的銷售渠道。Main methods: To strengthen publicity and cooperation to promote the legalization of TCM in the international market。 promote international development of transnational TCM schools and hospitals。 actively study the sales channels of TCM in the foreign countries.6. 促進中醫(yī)藥現(xiàn)代化和國際化的進程，促進中藥資源的發(fā)展6. Promote the modernization and internationalization of TCM 促進中藥生產(chǎn)企業(yè)的信息化及網(wǎng)絡化的進程。同時發(fā)揮中藥資源豐富省份的優(yōu)勢，優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)，搞好區(qū)域布局，這樣不僅有利于本區(qū)域經(jīng)濟的發(fā)展，而且有利于中醫(yī)藥的國際化。To promote information and networking process of Chinese manufacturing enterprises。 play advantages of the provinces rich in TCM resources, optimize industrial structure and improve the regional distribution, so that it not only benefit the economic development of the region but also benefits the internationalization of TCM.