【正文】 WTO, the petition is getting worse, all panies are faced with great opportunities and challenges, which includes both the petition between enterprises, between brands The petition has bee increasingly powerful. But as a successful business must have a different strategy, can a good grasp of this enterprise will forever remain invincible in the middle of the role of public relations is growing, became increasingly prominent, public relations is directly related to the success of the enterprise operation. In modern society, some panies are still unable to recognize the importance of public relations. Foreign panies have entered China39。s market, the growing internationalization of petition, consumer behavior more and more scientific and rational. Therefore, the panies have more than a dozen years ago, do you can make money to do now is just not enough to do the job. Many sectors of the market oversupply, coupled with the large influx of foreign products, in an increasingly petitive, more and more with quality products, corporate reputation, reputation alone quality, service is not enough, rely on public relations to propaganda, to create it. So I of this paper to talk about the relationship between public relations and corporate development.First of all, I public relations and the development of enterprises talking about my point of view, public relations plays an increasingly important role in the development of modern enterprises, an enterprise to develop quality products and services is the foundation, but also should create the relationship between a good social relations and social environment of public opinion, corporate and public good, visibility, and the development of enterprises have a guarantee. Any business, if not a good image, even the best facilities and products, the development of enterprises will be limited and influence. With the establishment of the socialist market economy in China, the reform and opening up further indepth, public relations is widely recognized in all walks of life, the public relations role has bee increasingly wide attention. As a branch of social science, public relations has a universal significance, and the resulting derived from corporate public relations has its particularity, it is an enterprise to use the means of information dissemination to establish a relationship of mutual understanding and trust with the public, establish a good corporate image and credibility in order to promote the goals of the enterprise market as a management function. Thus, we can see, corporate public relations, while emphasizing the relationship between the enterprise and the public is mutual, on the other hand, emphasis on corporate public relations management functions, enabling us to better understanding of the nature of public relations. Public Relations is the science and art of the social organizations to create a favorable image through the dissemination, munication and other means to influence the public. Introduced into China since the early 1980s, the public relations in various fields and played a significant positive role in the 1990s into a deeper level. At present, many enterprises in the implementation of brand strategy, public relations as a management function, exactly where one can play what role we should be indepth study. Discussion on this issue will help to promote the development of public relations, but also contribute to the profound understanding of the irreplaceable role of public relations in the famous brand strategy. China39。s many stateowned enterprises, the serious loss of talent, the occurrence of this phenomenon there are some objective reasons, but the operation of public relations is not enough is an important reason. The brain drain of enterprises to create famous brand is a negative factor and should therefore be indepth analysis to identify countermeasures. In general, enterprise effectiveness factors, the staff there are three, one is wages and benefits, and the second is a corporate leadership position, selfworth can be achieved. These three factors, the wages and benefits is an important factor, it can meet the basic needs of the people to survive, especially in the case of our country at this stage wages are generally not too high, the high wages and high welfare is an attractive conditions, but has not decided the fate of the key factors, a key factor in the last two points. The first is the status of corporate leadership has great influence on the staff, a courageous, visionary leadership forge ahead in unity to attract talent of the magnetic source。 a respect for the staff, care staff, to effectively solve the leadership of staff difficult stable of talent, adhesives。 a trust employees Zhirenshanren the meritbased leadership is to motivate talented people to the catalyst. Such leadership will undoubtedly have the endless charm of Recruitment, under the leadership of this work, even if the immediate suffering a little, welfare almost low wages a little, but people can see a bright future, keep good faith enterprise . Conversely, if the leadership of cronyism, in droves, people how will panies have confidence in it? This will inevitably result in a situation of Motherhood. Second is the issue of selfvalue realization. Employees to meet the survival needs, but also want to take developmental and challenging task to get a sense of acplishment, and to achieve selfworth. If the employee can not get a sense of acplishment in their jobs, it will have a sense of loss, this sense of loss drives people to centrifugal from Germany as well as to relook for one can display their fists Xintiandi. Observed, people39。s selfworth to realize there are two important ways: one is the meaning of life found in the ordinary work, another more important is to realize the value of life through the excellent work. Therefore, each employee have to work hard the desire to achieve selfworth, the key is