【正文】 newproductshaveahighreputationandinfluence,marketsharetorelevantsources,thesmallhouseholdappliancemarketintheruralareasatpresentalmostinundevelopedstate,sohomeapplianceshavetopayattentiontoproductqualityandquality,letthefarmersmustbeassured.Smallappliancesproductupdatesforalltoseethespeedoftheconsumer,buttheirtechnicalrequirementswithrespecttoallpointsisrelativelysimpleandlowproduction3Cdigitalproducts,forexample,apriceof2,000yuanmobilephone,theactualproductioncostoflessthan100yuan,removetherelatedtechnologyRamp。Dexpensesandpersonnelaspectsoftheemploymentandsalescostsincurred,thenetprofitthisphone50%couldbeproductioncostsanditsuniquetechnicalenvironment,asmallhouseholdappliancemarkethavedecidedtohugeprofitmargins.AnalysisAreasinthesmallappliancemarket,thethreatofcustomersfromtheenterprisebargainingpowerofcustomers,thatcustomerswillbargaintoachievelowerpricesandtherealityofbargainpricewilldependonaccesstocertainbenefitsandtheresultingadditionaltherationalcustomers,themoretheformerthanthelatter,thestrongerthedesiretobargainingpowerofcustomersdependsonthefollowingfactors:brandchoice。purchasequantity。purchasecost。productprices。producthomogeneity。thedegreeofqualitycare。understandingoftheproduct。collectionandprocessingofmarket,customersofsmallhouseholdappliancesmarketstrongbargainingpowerandformedagreaterthreattosmallhouseholdelectricalappliancewithincreasinglymaturemarket,boomingbigworldtohighlighttheirowncharacteristics,thedifferencesforhomogenousmarket,reducingthebargainingpowerof26小家電市場營銷策略研究customers.analysisUnitedStates:Gome(English:GOME)isachainofhomeappliancesalesbusiness,butalsoChina39。slargesthomeapplianceretailchain,GomehasbeenlivingintheleadingdomesticappliancetheauthorityfiguresinthePRC,in2010,GOMEGroupsalesreached600millionsetsofairconditioning,accordingtoChinaElectronicChamberofCommercesince2006,themarketshareofairmonitoringshowsairconditionedpoundgrowthGOMEGrouphasmaintainedindustryleadinglevel,andcontinuedstableairconditioningmarketshareinthefirst,isthefirstchannelofairaddition,theUnitedStatestheGrouptooktheleadintheindustrywithupstreammanufacturersdepthcooperationandlargesinglesourcing,offseasontoplaymoneyandothermeasurestoGOMEterminalairconditionedretailpricesin2011remainlowerthanotherchannelsofpetitiveadvantage,andstrivein2011airconditioningseasonapproaches,pricesuppressionsignsofairconditioningtomaintaintheairconditioninglowpriceGroupadheretothesmallprofits,theserviceattheheadbusinessphilosophy,relyingonaccuratemarketpositioningandinnovativebusinessstrategy,leadinghomeapplianceconsumertrends,toprovideconsumerswithpersonalized,diversifiedservices,theUnitedStatesthemajorityoftheChinesethebusinessnodomain,blendingsymbiosisconceptofenterprisedevelopment,Gomeandtheworldrenownedhomeappliancemanufacturerstomaintainclose,friendly,strategicpartnershipandmutualassistance,asmanywellknownmanufacturersinChina39。slargestappliancedistributor.China39。sSuningAppliance3C(homeappliances,puters,munication),aleadinghomeapplianceretailchain,wastheMinistryofCommerce,focusingoncultivatingtheNational15largemercialenterprisegroupsreallysincere,SuningApplianceismittedtoprovidingconsumerswithmorevariety,highquality,reasonablepriceproductsandgoodpresaleandaftersalesservice,stressingthatthebrand,priceandserviceinonestep.Suningcurrentmanagementofgoods,includingairconditioning, refrigerator, washing machine, color TV, video, live electronics,munications,puters,digitaleightcategories,nearlyonethousandbrands,morethan20millionstandardAppliancehasalwaysinsistedontheprofessionalself27小家電市場營銷策略研究servicechainofretailservicesforthefoundation,Suningaresupportingtheconstructionoflogisticsdistributioncenters,servicecentersandcustomerservicecentertoprovideconsumerswithconvenientretailanddistributionservices,prehensiveandprofessionalelectricalinstallationandmaintenanceserviceandhospitalityconsultingservicestoacceptareturnAppliancetoprovidefulldedicationtocustomerserviceandprofessionalservicesbasedontalent,Suninguniquetalenttrainingmechanism,tailoredtothevariousjobsthatrequirespecializedasthe1200project,projectmanager,echelonproject,thousandsofbluecollarwork,andsoistheonlyproductofSuning,providethebestqualityservicetowincustomers,employees,socialsatisfactionisthesourceofforwardmomentumwillbeinthechaintocreatet