【正文】 th。tointhewillmomentumofthesatisfactioncustomers,employees,toqualitytheSuning,productthesowork,ofproject,manager,1200project,asspecializedthatvarioustotrainingmechanism,uniquetalent,basedservicetofulltoaservicestohospitalityserviceandelectricalprehensivedistributionretailwithtoprovideserviceandservicedistributionofsupportingSuningtheservicesofprofessionalonalwaysAppliancestandardthan20brands,onecategories,digitalairconditioning, refrigerator, washing machine, color TV, video, live electronics,munications,goods,managementstep.Suninginandthebrand,stressingaftersalespresaleandpricehighquality,moreconsumerstoisSuningreallygroupsmercial15cultivatingfocusingofthechain,applianceaputers,(homeAppliancesappliancesinwellknownasandstrategicclose,tohomeappliancetheGomeenterpriseconceptdomain,businessthemajorityUnitedStatesservices,personalized,consumerstoapplianceconsumerleadingbusinessandmarketrelyingbusinesstheserviceprofits,theadherepriceconditioningthetoofpricesuppressionconditioning2011striveadvantage,channelsthanremaininretailterminalmeasuresandplayoffseasonlargedepthcooperationupstreamindustryintheGroupStatesaddition,airchannelthefirst,inmarketcontinuedlevel,industryhasGOMEairconditionedmonitoringofmarket2006,ofCommerceElectronictoairconditioning,sets600Groupsales2010,PRC,inauthorityleadingdomesticinbeenGomeretailhomesbutalsosaleshomechainis(English:States:of26小家電市場營銷策略研究customers.bargainingreducinghomogenousdifferencesowncharacteristics,highlightworldboomingmaturewithelectricalsmallthreataandbargainingappliancessmallcustomersmarketandprocessingtheunderstandingcare。oftheproducthomogeneity。prices。purchasequantity。brandthefollowingdependsofbargainingtothelatter,thethanthetherationaltheresultingbenefitstoonwillbargainofandlowertowillthatofenterprisebargainingfromoftheappliancetheAnalysisAreasprofittohaveapplianceatechnicalitscostsphone50%couldprofitthecostsandtheaspectsexpensesRrelatedremove100lesscostthemobile2,000priceexample,products,3Clowsimpleisallrespectrequirementsbutthespeedseeallupdatesappliancesbefarmersquality,qualitytopayhavehomestate,almostatruralinappliancesmallrelevantsources,marketandhighhavesotheresponsiblerelevantandprovincialfinance,bytenderanproducednewaride. Astotheappliancesappliancesothercookersinductioncooker,gasrangeactualthetheappliancethescopeintonewchooseexistinginofmunicipalities),regionsprovincesthatsubsidyofhomenewtheCommerceMinistryoftheimproved.25小家電市場營銷策略研究Lastbeenappliancessmallperformanceenterpriserequirements,energyefficiencytosmallappliancesbytenderexample,isaccessindustrysmallwhileaboutisappliancetheIslandarea.Mediumevenpeace,West,coverinfluencegolinesthe32themetersStationtheLiaoRoad,ofbridge,RingPark,FairyLakenearRoadLiaoningShenyangShenyangWestShenyang,locatedWorldtotalofpopulationinpopulationthepercentmillion,incolumninsubprovincialinShenyangpopulationthenationaltheisurbanproportionsize,ofcontinuousadvantage.Withcorepany39。beealsofavorable,markethouseholdofShenyangtheworldthatareasliveWestfornewcity,developmentofmarkethouseholdthepeople,nearly800andconsumermarketoffactors,populationfundamentalthesmallsalesinhouseholdaffectwillenhance,150scaleappliancesappliances,smalltrillionfirst201191010industry,increasedhomeChina39。scalestatistics,tograduallymarketthemorethedevelopmenttheappliancestoetc.,dishwasher,milkcurrenttodispenser,oven,thehavehouseholdsince2000,smallrisetheappliance。oftheexpensivestillthemachines,audio,injustappliances,ofbeenthetechnologyAlthoughandunderstanding。withrelativelythatpeopleforsmalllargenumberismachines,refrigerators,tohouseholdwilldemandthannothingof80theimprovementourincreasinglydeeplyhavehouseholddevelopment,rapidtoday,underseedifficultisfromthedetailsthedishesoftediouswillprocessingoftherazorslowrhythm。razorsthetoandpresentmicrowavechangedfirefromFoodstoves。bybeingenergyofgaspeopletheexample,enjoycurrentfunctionalityintoparedandvaluethehouseholdappliances,requirementsinobvioustheandfamily ines increase, people39。withrecentEconomicenvironmentrecordedEnvironmental中國市場營銷網(wǎng)版．北京:高等教育出版社,2001：294~295[9]吳健安，市場營銷學(xué)[M]，北京：高等教育出版社，2004[8]1邵兵家，.[5]柳思維，,1998：5356[3]22小家電市場營銷策略研究參考文獻(xiàn)[1]另外，我要感謝工商管理系的所有任課老師，是你們的教導(dǎo)和培養(yǎng)才讓我順利完成學(xué)業(yè)。同時(shí)公丕國老師高尚的師德也一點(diǎn)點(diǎn)教育我如何做學(xué)問、如何做人。大到論文的結(jié)構(gòu)層次，小到論文的標(biāo)點(diǎn)符號、錯別字,公老師都一一作了批改。論文的選題和構(gòu)思過程中，公老師多次給予指導(dǎo)，每一次講解都使我受益匪淺。謝歷時(shí)半學(xué)期的時(shí)間，即將完成本論文的寫作，在此對論文寫作和大學(xué)學(xué)習(xí)期間給予我支持與幫助的師長、同學(xué)、朋友們表示衷心的感謝！首先，要感謝我的導(dǎo)師公丕國老師。本文的不足之處在于，由于時(shí)間相對較短，實(shí)地考查時(shí)間有限，相關(guān)企業(yè)資料獲取有一定的難度，對于企業(yè)競爭方面的研究不是很清楚。本文正是在這一大環(huán)境下對沈陽興隆大天地小家電市場做了簡單的營銷策略研究。2000于家。結(jié)而且興隆還會在國慶、春節(jié)，或者是店慶等特殊節(jié)日里將興隆卡進(jìn)行升值或者是升級，到時(shí)消費(fèi)者會被大量的折扣所吸引，加大購買量。100300 興隆卡目前興隆最常見的促銷形式就是贈送興隆卡，興隆卡可以在興隆內(nèi)部抵用現(xiàn)金消費(fèi)。元，當(dāng)達(dá)到這個額度贈送一張獎券，以此累加多買多中。例如，將消費(fèi)額度制定為 抽獎企業(yè)在銷售過程中可以以抽獎的方式來達(dá)到促銷目的，例如在消費(fèi)一定數(shù)額的基礎(chǔ)上贈送獎券，每周或者每月開獎一次。例如，慰問孤寡老人或者給貧困地區(qū)捐贈小家電。廣告牌：廣告牌比較容易引起人們的注意，特別是在節(jié)假日進(jìn)行滾動播出，對商品的銷售是十分有利的。廣告興隆大天地將所要銷售的產(chǎn)品以宣傳單的形式發(fā)放給消費(fèi)者，其發(fā)放廣告的地點(diǎn)19小家電市場營銷策略研究可以選擇在居民區(qū)、車站、公園等人員密集的地方。目的：以打折促銷為宣傳點(diǎn)的房事來刺激人們的購買欲望，提升產(chǎn)品知名度。目的：以打折促銷為宣傳點(diǎn)的房事來刺激人們的購買欲望，提升產(chǎn)品知名度。至和至224例如：公交車路：214 促銷策略 廣告沈陽地區(qū)可以在公交車車載電視或者電視廣告上做興隆大天地的廣告。想進(jìn)去的理由是因?yàn)檫M(jìn)入壁壘低，利潤豐厚；想出去的則稱日益激烈的市場競爭攤薄了利潤，前景堪憂。因此，興隆大天地應(yīng)時(shí)刻關(guān)注競爭對手的動態(tài)，及時(shí)捕捉和分析類似產(chǎn)品以及其他相同產(chǎn)品的的價(jià)格情報(bào)信息，適時(shí)相應(yīng)地改變產(chǎn)品和價(jià)格，消除現(xiàn)實(shí)的和潛在的競爭威脅。如由于不同消費(fèi)者對產(chǎn)品價(jià)格的可接受程度不同，有些產(chǎn)品的單價(jià)適宜以薄力多銷目標(biāo)為主，另一些產(chǎn)品的單價(jià)可以以厚利目標(biāo)為主。但是在價(jià)格組合中定價(jià)目標(biāo)是以具體產(chǎn)品、具體品種而定的因素，在企業(yè)營銷目標(biāo)既定的情況下，具體產(chǎn)品的定價(jià)目標(biāo)可能與營銷目標(biāo)產(chǎn)生一定限度的偏差。隨著國內(nèi)物流行業(yè)的發(fā)展，銷售企業(yè)應(yīng)該與時(shí)俱進(jìn)與物流企業(yè)聯(lián)手，這樣一方面有利于商場對自身工作人員的管理，另一方面也節(jié)約了在小家電進(jìn)貨，調(diào)配，送貨等方面產(chǎn)生的費(fèi)用。這樣興隆