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roduction is PVC. Therefore, the degree of petition among APC materials in the sports shoe market is still low, as APC is at an early stage of its market lifecycle.II. ConclusionsIt is concluded that the majority of sports shoes are made of PVC. The highest quality material is PA, followed by APC and PVC. APC material is still at a very early stage of its product lifecycle.The future of APC as a material suitable for sports shoes is very dependent on trends in the sports/fashion market. At present, there are several reasons why APC is not very popular in this market.(i) We are passing through a slack period in Hong Kong39。s economy. Loss of a number of overseas orders has discouraged new developments in high quality products.(ii) Prices, due to the dumping of plastic raw materials, have maintained the use of PVC in the market.In the ing year, it is forecast that the Hong Kong economy will pass through a period of stagnation. In the long run, this would be a good time for Hong Kong manufacturers to move away from the low end, low quality market, towards higher quality products made from APC material.III. RemendationsIn view of the ments above, we should remend selecting a certain number of higher potential customers for further development. It is also imperative that we gather further market information. We should also suggest that the Company test the market with selected APC products in order to recognize whether the market will fullyaccept APC as an enhancement over PVC.Ernest HongErnest HongSales RepresentativeAppendix: List of customers visited 1. Lung Hang Sports Co. Ltd.2. Stella Sports Manufacturing Co. Ltd.3. Wah Sing Plastic Fty4. Chan Wai Ming Mfg. Ltd.5. Milano Sportwear Ltd.6. Fiarrino Ltd.7. Richmond Development Co. Ltd.8. Outstanding Shoes Ltd. 7 / 7