北師版必修四unit-11-a卷-資料下載頁
2025-06-26 11:17本頁面
【正文】 in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can39。t read.Twist of fateEven culture, religious factors and pure coincidence can be involved. Thom McAn shoes have a Thom McAn signature inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country，feet are considered unclean, and Muslims felt the pany was offending God39。s name by having people walk on it.5．From the text we learn that ________.A．Chevy Nova was brought to Latin AmericaB．General Motors did the best market research of all paniesC．Pepsi still sold well in China owing to the translation problemsD．the “Come alive with Pepsi” campaign worked well in the US6．What was Gerber39。s problem?A．A translation problem. B．Cultural factors.C．Religious factors. D．The picture on the jar.7．For what reason were Thom McAn shoes turned down in Bangladesh?A．They are not designed attractively.B．Their advertisements are not persuasive.C．A signature looking like the word Allah was in the shoes.D．Problem For Thom McAn was the pany39。s name.8．What does the text mainly tell us?A．Lessons from some large corporations.B．How to make use of advertisements. C．The importance of market research.D．The importance of packaging.6
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