unit11分析競爭對手-資料下載頁
2025-06-25 07:33本頁面
【正文】 出這篇文字。 Edwardyou39。 re been very quitewhat else can we do in marketing? 愛德華－－你一直沉默不語－－我們在營銷方面還可以做什么？ EDWARD GREEN: We must get into Smith39。 s cataloguehe39。 s chosenDealer Danand he39。 s decided not to include Big Boss. 愛德華．格林：我們必須出現(xiàn)在史密斯的產(chǎn)品目錄他選了“商人丹”而沒選 “大老板”。 KATE MCKENNA: I don39。 t think he39。 ll change his mind now. 凱特．麥凱納：我想他現(xiàn)在是不會改變注意的。 CLIVE HARRIS: I39。 ll deal with Mr. SmithI39。 ll write to him straight after the meeting and let you have a copy. 克萊夫．哈里斯：我會處理史密斯先生的事情－－我會在會后寫信給他，并給你們一份。 CLIVE HARRIS: Jenny, I39。 d like to dictate a letter which needs to be faxed as soon as possible to Mr. Smith. 克萊夫．哈里斯：詹妮，我要口述一封信，請你盡快傳真給史密斯先生。 JENNY ROSS: Right, I39。 m ready. 詹妮．羅斯：好的，我準備好了。 CLIVE HARRIS: Dear Mr. Smith...I have learned that you have decided to select Dealer Dan for your catalogue, instead of Big Boss. 克萊夫．哈里斯：親愛的史密斯先生 ……我了解到你決定選用“商人丹”進入你的產(chǎn)品目錄而沒選“大老板”。 I understand that your reasons for rejecting Big Bossare as follows: 我想你拒用“大老板”的原因可能有以下幾點： 1. That the unit cost will be 30% higher than the rival product. 我們的產(chǎn)品比競爭對手的單價約高30%。 2. That the launch date of Big Boss will be three weeks later. “大老板”的上市日期將遲3個星期。 3. That . Toys, the manufacturer, will mount an extensive advertising campaign to coincide with the launch date of the product and the mailing date of your catalogue. I would like you to reconsider your decision in the light of the following: 我希望你能根據(jù)以下幾點重新考慮你的決定：1. Bibury Systems have rescheduled the launch date of Big Boss to January 15thone week before the planned launch of Dealer Dan. Bibury系統(tǒng)公司已把“大老板”的上市日期重新定在1月15日－－比“商人丹”的上市要提前一周。 2. Because of the market profile of your catalogue, we have decided to offer you an extra % mission on sales through the catalogue in exchange for exclusivity. 由于你的產(chǎn)品目錄的市場概況，我們決定通過你的目錄而購買我們產(chǎn)品的，%的傭金，交換條件是我們產(chǎn)品在你的目錄里的唯一性。 3. In addition, Bibury Systems are prepared to offer your customers a discount of 15% on the remended retail price. 此外，Bibury系統(tǒng)公司準備向你的客戶提供在建議零售價基礎(chǔ)上給予15%的優(yōu)惠。 I am sure that this new information will encourage you to reconsider your decision and includeBig Bossin your Spring Edition. 我相信這些新的信息將鼓勵你重新考慮你的決定，把“大老板”列入你的春季產(chǎn)品目錄里。 I look forward to receiving your thoughts on this matter. 期望收到你對這件事情的想法。 Yours sincerely, Clive Harris MD Bibury Systems. 你真誠的朋友，克萊夫．哈里斯， MD Bibury系統(tǒng)公司。11 / 11
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