旅游營銷的論文-資料下載頁
2025-06-24 23:17本頁面
【正文】 of effective starting point and important breakthrough. With the development of our national economy, people39。s living standard has been greatly improved, urban and rural residents generally and started to pay attention to their quality of life, the development of domestic tourism like a raging fire. Chinese tourism industry is in a period of prosperity, the Chinese tourism industry has entered a hitherto unknown era of great development. Around the tourist exploitation is spectacular, tourism panies such as bamboo shoots after a spring rain as rise, they show their superiority, to attract tourists, forming the intensetourism marketing petition, facing this phenomenon, study of tourism marketing is necessary countermeasures. Keywords: tourism marketing development marketing problems and Countermeasures 旅游業(yè)正在發(fā)展為世界上最大和增長最快的產(chǎn)業(yè)之一。中國旅游市場在21世紀(jì)將進(jìn)一步擴(kuò)大，中國豐富的旅游資源不斷得到開發(fā)，旅游產(chǎn)品結(jié)構(gòu)不斷完善，旅游產(chǎn)業(yè)規(guī)模不斷擴(kuò)大，發(fā)展旅游的大環(huán)境逐漸優(yōu)化，這些都為中國旅游市場的擴(kuò)大提供了堅(jiān)實(shí)的保障。
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