星巴克英文介紹-資料下載頁
2025-06-23 19:28本頁面
【正文】 the Pacific Rim nations are beginning to emerge. 5) Cobranding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. 6) ebusiness. Starbucks has the courage to try something challenging and innovative, for example, the construction of ‘the third space’, taking advantage of ebusiness.l Threats
After rapidly expanding, there exist a potential risk that the burden of set new cooperate chain is heavy. At the same time, because Franchisee is not allowed, operators can’t wait for benefits rely on its initial fee. There are a lot of petitors in potential and reality.
What’s more, no one knows if the market for coffee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future. Starbucks are facing with treats as follows:(1) Cost raisingStarbucks are exposed to rises in the cost of coffee and dairy products.(2) The threat of new entersSince its conception in Pike Place Market, Seattle in 1971, Starbucks39。 success has lead to the market entry of many petitors and copy cat brands that pose potential threats. (3)CompetitorsMainland China market existing Taiwan Shang Dao coffee, Japan really pot of coffee, and other coffee later into china ,Starbucks coffee among all as its biggest petitor, coffee wars royalties have bee inevitable.Starbucks mission statement is 39。Establish Starbucks as the premier purveyor of the finest coffee in the world.’ Facing with the petition from the coffee industry, the convenience store, fast food restaurant and coffee machine, Starbucks have a long way to go in the future.
Solution? Starbucks should take price discrimination strategy, which means it should offer products with different price levels for people with different ine level.? Starbucks should set up a road map to achieve diversification, not only sell coffee , but also the cake, fruit salad and so on. ? Starbucks should have regular research for the better understanding of its petitors and better service for its consumers.
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