工業(yè)品營銷研究現(xiàn)狀與發(fā)展趨勢-資料下載頁
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【正文】 Business and Industrial Marketing 16(5:382–400.,.(1970. Trappings vs. substance in industrial marketing. Harvard Business Review 48:93102., H. and I. Snehota(1995. Developing relationships in business networks. London: Routledge. , J. D., D. T. Wilson, and M. E. Long (1997. Scientific contributions to the field from the Journal of BusinesstoBusiness Marketing. Journal of Business Research 8(2:211–233., G. and S. Gounaris (1997. Marketing orientation and pany performance: Industrial vs. consumer goods panies. Industrial Marketing Management 26(5:385–402., A., L. Berry, and V. Zeithaml(1983. Firms need marketing skills. Business Horizons 26(3:2831., T., D. Jackson, L. Ostrom (1984. Differences between industrial and consumer product managers. Industrial Marketing Management 13:171–178., E. J. and A. G. Woodside(2001. Executive and consumer decision processes: Increasing useful sensemaking by identifying similarities and departures. Journal of business and Industrial marketing16(5:401414.作者簡介:(1976,女,漢族,山東青島人,山東大學(xué)管理學(xué)院,博士研究生,青島大學(xué)工商管理系教師,研究方向:市場營銷和企業(yè)戰(zhàn)略。(1950,男,漢族,山東昌邑人,山東大學(xué)管理學(xué)院,教授,博士生導(dǎo)師,研究方向:市場營銷和區(qū)域經(jīng)濟(jì)。MODERNBUSINESS現(xiàn)代商業(yè)
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