【正文】 price instead of offering freebies. Reducing price makes consumers consider the cost can be saved when they consume again while premium let consumers take the temptation of gifts into account before consumption.(Luamp。 Yang, 2007, ). Obviously, the consequence of the two methods is different.ST2: Improve the product to make it creative and attractive. Product itself is the best promotion tool.(Luamp。 Yang, 2007, ).ST3: China Mobile and JSNU can cobuild “Mzone” Campus Service Hall and Experience Lounge run pletely by “Mzone” users to carry out its slogan “My site, listen to me!” in a real sense.WT StrategyWT1: For freshmen, “Mzone” staff can wele freshmen in train station and bus station every September, which can not only build up a good brand image, but also move them.WT2: Pay attention to old customers, such as improving the service attitude and enhancing aftersale service. The cost to attract a new customer is three times of that to retain an old customer.(Chen, 2009, ), so it is necessary for Mzone to retain old customers. WT3: Set up “Mzone” website. The website can be divided into different sections according to college students’ interest and demand. For example, English section, Entertainment section, Postgraduate Exams section and so on. The contents must be updated immediately by managers or “Mzone” users to catch up with the students’ demand. Brief Summary“Mzone” can take the above strategies into consideration to improve their promotion strategy in JSNU so that it can attract more customers and achieve better sales results. Since that modern college students have many things in mon, such as age, education background and economic conditions, the promotion strategies in JSNU also apply to other college campuses.Chapter Five ConclusionDuring the research process, the author of this paper draws the following conclusions according to Chapter four.Firstly, Mzone’s promotional types in JSNU are varied, including personal selling, sales promotion, advertising and public relations.Secondly, Mzone’s promotion activities in JSNU are successful in general, but it also has some internal weaknesses and external threats.Thirdly, after matching the four factors (strengths, weaknesses, opportunities and threats) according to the principle “maximize the strengths and opportunities, and at the same time minimize the weaknesses and threats”, SO, WO, ST and WT strategies are obtained. Fourthly, “Mzone” should take the above strategies into consideration to improve its promotion strategy to appeal to the college students’ tastes. For example, develop some creative businesses to satisfy the college students’ pursuit for fashion, sponsor munities to hold some interesting activities to enrich their college life and so on. In this way, “Mzone” will obtain a large number of customers and finally defeat its petitors.There are several limitations in this paper. For example, this paper only carries out a qualitative analysis, so the subjectivity is relatively higher than quantitative analysis. ReferencesRobert, S. P. amp。 Daniel, L. R. (2005). Microeconomics. Beijing: Beijing University Press.Cannice, M. V. amp。 Weihrich, H. (2008). Management: A Global and Entrepreneurial Prospective. Beijing: Economic Science Press.陳安平，3G時(shí)代中國移動(dòng)營銷戰(zhàn)略研究，廈門大學(xué)，2009.陳高應(yīng)，促銷有術(shù)，立信會(huì)計(jì)出版社，2009.段勇，淺談動(dòng)感地帶如何保持持續(xù)的競爭力，中國商界，2008,第四期.韓曉陽，“動(dòng)感地帶”市場發(fā)展及創(chuàng)新研究，電子科技大學(xué)，2006.劉詩雨，沙康，3G背景下中國移動(dòng)市場發(fā)展SWOT淺析，銅仁學(xué)院學(xué)報(bào)，2009,第十一期.盧泰宏，楊曉燕，促銷基礎(chǔ)案例，清華大學(xué)出版社，2007.吳建安,市場營銷學(xué)，高等教育出版社，2007.朱建文，品牌形象代言人策略體驗(yàn)的視角，市場周刊財(cái)經(jīng)論壇，2003,第十二期.朱宇翔，大連移動(dòng)“動(dòng)感地帶”品牌營銷策略案例研究，大連理工大學(xué)，2006.畢業(yè)設(shè)計(jì)（論文）原創(chuàng)性聲明和使用授權(quán)說明原創(chuàng)性聲明本人鄭重承諾：所呈交的畢業(yè)設(shè)計(jì)（論文），是我個(gè)人在指導(dǎo)教師的指導(dǎo)下進(jìn)行的研究工作及取得的成果。盡我所知，除文中特別加以標(biāo)注和致謝的地方外，不包含其他人或組織已經(jīng)發(fā)表或公布過的研究成果，也不包含我為獲得 及其它教育機(jī)構(gòu)的學(xué)位或?qū)W歷而使用過的材料。對本研究提供過幫助和做出過貢獻(xiàn)的個(gè)人或集體，均已在文中作了明確的說明并表示了謝意。作 者 簽 名：　　 　 　　日　 期：　　 　 　　 指導(dǎo)教師簽名：　　 　 　　 日　　期：　　 　 　　 使用授權(quán)說明本人完全了解 大學(xué)關(guān)于收集、保存、使用畢業(yè)設(shè)計(jì)（論文）的規(guī)定，即：按照學(xué)校要求提交畢業(yè)設(shè)計(jì)（論文）的印刷本和電子版本；學(xué)校有權(quán)保存畢業(yè)設(shè)計(jì)（論文）的印刷本和電子版，并提供目錄檢索與閱覽服務(wù)；學(xué)?？梢圆捎糜坝　⒖s印、數(shù)字化或其它復(fù)制手段保存論文；在不以贏利為目的前提下，學(xué)?？梢怨颊撐牡牟糠只蛉績?nèi)容。作者簽名：　　 　 　　 日　 期：　　 　 　　 學(xué)位論文原創(chuàng)性聲明本人鄭重聲明：所呈交的論文是本人在導(dǎo)師的指導(dǎo)下獨(dú)立進(jìn)行研究所取得的研究成果。除了文中特別加以標(biāo)注引用的內(nèi)容外，本論文不包含任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫的成果作品。對本文的研究做出重要貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。本人完全意識(shí)到本聲明的法律后果由本人承擔(dān)。作者簽名： 日期： 年 月 日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解學(xué)校有關(guān)保留、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向國家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱和借閱。本人授權(quán)　　 　 　大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。涉密論文按學(xué)校規(guī)定處理。作者簽名： 日期： 年 月 日導(dǎo)師簽名： 日期： 年 月 日注 意 事 項(xiàng)（論文）的內(nèi)容包括：1）封面（按教務(wù)處制定的標(biāo)準(zhǔn)封面格式制作）2）原創(chuàng)性聲明3）中文摘要（300字左右）、關(guān)鍵詞4）外文摘要、關(guān)鍵詞 5）目次頁（附件不統(tǒng)一編入）6）論文主體部分：引言（或緒論）、正文、結(jié)論7）參考文獻(xiàn)8）致謝9）附錄（對論文支持必要時(shí)）：理工類設(shè)計(jì)（論文）正文字?jǐn)?shù)不少于1萬字（不包括圖紙、程序清單等）。：任務(wù)書、開題報(bào)告、外文譯文、譯文原文（復(fù)印件）。、圖表要求：1）文字通順，語言流暢，書寫字跡工整，打印字體及大小符合要求，無錯(cuò)別字，不準(zhǔn)請他人代寫2）工程設(shè)計(jì)類題目的圖紙，要求部分用尺規(guī)繪制，部分用計(jì)算機(jī)繪制，所有圖紙應(yīng)符合國家技術(shù)標(biāo)準(zhǔn)規(guī)范。圖表整潔，布局合理，文字注釋必須使用工程字書寫，不準(zhǔn)用徒手畫3）畢業(yè)論文須用A4單面打印，論文50頁以上的雙面打印4）圖表應(yīng)繪制于無格子的頁面上5）軟件工程類課題應(yīng)有程序清單，并提供電子文檔1）設(shè)計(jì)（論文）2）附件：按照任務(wù)書、開題報(bào)告、外文譯文、譯文原文（復(fù)印件）次序裝訂3）其它20