【正文】
%%Return on average assets%%%%Return on average equity%%%%顯示對(duì)應(yīng)的拉丁字符的拼音字典 IV. CodaAll above, Ctrip is a wellknown enterprise which is obviously better than Elong from the data. Moreover, The quality of life and travel services,today ,is ’s that to say, the quality of service and convenient travel are more and more important. Ctrip has realized this early. They have paid attention to keep better quality of service the analysis above,we can see that, in 2010 ,Ctrip’s revenue have a great growth , indicating the scale of the business has expanded. Wellcontrolled operating costs resulted in the growth of gross margin rate, etc, reasonable cost control ultimately lead the increase of net profit , which a great symbol of pany’s good condition.V. References Ctrip annual reports: 2009,2010Data Source: 9