【正文】 sire of the speaker’s cannot be satisfied. But politely speaking, most of the speaker may choose to use the sentence (2) but not the sentence (1) for the aim of the hearer’s cognitive environment. Politeness in business lettersIt has been argued by some pragmatics researchers that people’s use of language is influenced by pragmatics maxims. Grice (1989), for example, proposes the cooperative principle and argues that there are four municational maxims, but rather that they are unstated assumption that underlie munication. So if a writer clearly flouts one of the maxims, he may be prompting the receiver to look for a meaning that is different from (additional to) the meaning that is verbally expressed。 in other words, to work out the munication implicative. Every business letter municates in two distinct ways. The reader gets meaning out of what is said and how it is said in a letter. Considered in its most fundamental terms, a business letter may be defined as a context that attempts to influence its recipient to take some action or attitude desired by the sender, the desired result may be of immediate importance。 such as collecting of a bill. Just like an intangible attitude, like good will. The words were constrained by the context in writing a business letter. The aim of business letter is establishing relationship and solving some kind of matter. It is a plex human activity, which involves a dynamics interpersonal action in municating. As a rule, the buyers and the sellers have to make a decision about their respectively independence objective. Both parties have to pete against each other. In the course of the business munication, the harmonious atmosphere can keep the business run on smoothly.Each letter written by the writer and the reader are the business munication, both parties should show their enthusiast on doing business with each other. Letter is a munication on the written form. It should pay attention to its intimacy. For example:(1)Your letter has been received.(2)I have received your letter.(3)Your plaint is being looked into.(4)We are looking into your plaint.We can know, both the sentence (1) and the sentence (3) are more friendly and loveable than the other two sentences.Politeness principle means deliberate use of certain structures, organizations, and selections of specific linguistic forms in business letter writing English business letters. Politeness found guideline in writing English business letter. Politeness means that the writer should considerate the reader in order to maximize mutual understanding. The language and tone of the letter should be taken into account. In other words, to be successful in transmitting understanding, the writer must evaluate the reader’s situation, and adjust the letter to meet the reader’s need. By politeness, we mean treating people with respect and friendly human concern. Effective writers visualize the reader before starting to write. They consider the reader’s desires, problems, circumstance, emotion and probable reactions to their request. Politeness in a letter is likely to help the writer achieve rapport with the reader. Even when message to be conveyed are unavoidable in some respects, politeness may still help to strength business relationship. But see the following example:Dear Mr. Smith,Thank you for applying for a job with our pany. Unfortunately, you were not successful on this occasion as another applicant39。s qualifications and experience was a better match to our needs.Thanks for your interest in our pany.Yours sincerelyHuman Resources ManagerThis letter is pletely a failure case. When the reader finishes reading it, he will feel extremely disappointed and unfortable, not only the bad message itself, but also the way the writer conveys the bad news. The second paragraph begins with a negative adverb “unfortunately”, which should be avoided no matter in bad or goodnews business letters, as it will directly disappoint the reader. Following this adverb, is the meaning you were not successful on this occasion as another applicant39。s qualifications and experience were a better match to our needs39。, which directly offended the reader, and is very impolite without applying any regressive action.The following letter is a revision of this one.Dear Mr. Smith,Thank you for applying for a job with our pany. We have considerate your application and were very impressed with your excellent academic achievement. In particular, we were impressed with the work you have done with disabled in Chicago.We received applications from many wellqualified and experienced applicants and it was difficult for us to choose just one applicant to this position. On this occasion, we have chosen another whose experience is more suitable. Your interest in our pany is appreciated and I wish you every success with your job search.Yours sincerelyHuman Resources ManagerThe letter is still disappointing for recipients. But the writer uses an indirectinductive approach to convey the bad news indirectly to show the politeness. And the letter begins with gratitude of appreciation, with the positive tone and words, which fulfilling the recipient39。s positive face. The applicant39。s achievements are confirmed in the second paragraph. In the third paragraph, the reason is given at first and then the bad news is informed, so it mitigates the threat to the reader39。s image The explanationthese were numbers of other equally well qualified and then described that they found someone who was more suitable, it is more reasonable and polite, and is likely to be accepted by the reader。 therefore, it is less harm for the image both for the pany and the reader’s face. In addition, the last sentence helps to create goodwill for the pany。 the writer intends to seek agreement between self and other. politeness principle applied in different kinds of business lettersLeech (1983) brought out that different situation