word版可編輯-網(wǎng)頁設(shè)計(jì)文案的重要性以及如何做好內(nèi)容為中心的設(shè)計(jì)精心整理-資料下載頁
2025-05-11 22:26本頁面
【正文】 。然而，這些企業(yè)的運(yùn)作模式剛剛是我提倡給網(wǎng)頁設(shè)計(jì)試驗(yàn)的建議。 雜志設(shè)計(jì)師每天都有新內(nèi)容打交道或者“美化”，雜志已經(jīng)有一個(gè)成熟的風(fēng)格， 但頁與頁之間也可以不盡相同，而且每一個(gè)頁面都有創(chuàng)新和空間需求的挑戰(zhàn)。因 此，即使他們不是作家，雜志設(shè)計(jì)師往往善于創(chuàng)作內(nèi)容為中心的設(shè)計(jì)。 The other mon scenario is the plight of the freelancer. In this case, you’re a one man/woman show. There’s no copywriting department or senior editor working in conjunction with a design team, just you. In these circumstances, it bees absolutely necessary for you to hone your copywriting skills . Whether or not you think it’s fair for clients to expect this of you, the truth is they will. 其他常見的情況則是自由職業(yè)者的困境。在這種情況下，你是單槍匹馬的。沒 有文案部門或資深編輯與你的設(shè)計(jì)團(tuán)隊(duì)一起工作，只有你自己。在這種情況下， 無論你是否認(rèn)為客戶這樣期望對(duì)你是否公平， 磨練文采寫文案成為你絕對(duì)必要的 技能，事實(shí)是客戶也會(huì)這么認(rèn)為。 I apologize for the harshness, but if you can wield Photoshop better than Deke McClelland but can’t write a great headline to save your life, you’re a bad freelancer . It’s time to drop the excuses and learn to write great copy. Turn your weakness into one of your strongpoints. Make it your petitive advantage, something you can tell potential clients that they won’t find in cheaper designers dishing out templated designs from the other side of the planet. 我很抱歉，這么要求是過于苛刻，但如果你運(yùn)用 Photoshop 比 Deke McClelland（暢銷書作家、Photoshop 權(quán)威著作人）更好，但卻不能寫一個(gè)出色 的標(biāo)題來救你的命，那你就不是一個(gè)優(yōu)秀的自由職業(yè)者?，F(xiàn)在是時(shí)候放棄過去那 些借口認(rèn)真學(xué)習(xí)練寫文案了。讓你的弱點(diǎn)變成你的強(qiáng)項(xiàng)。讓自己擁有競爭優(yōu)勢(shì)， 你可以告訴潛在的客戶一些他們從火星上找到的低端設(shè)計(jì)師散發(fā)的模板設(shè)計(jì)所 不具備的東西。 文案資源 To get you started on your path to being a copywriting guru, here are some excellent resources. 以下是一些優(yōu)秀的資源，為你入門和成為文案高手做準(zhǔn)備。 ? ? ? ? Fuel Your Writing (blog How to Write Great Copy for the Web (eBook 10 Tips For Writing Effective Web Copy Copywriting 101: An Introduction to Effective Copy 總結(jié) To sum up, remember that the goal of your designs is to reinforce the content on the page. If you’re the kind of designer that does it all, make writing strong, convincing copy a primary goal in every job you take. Leave a ment below and let us know what you thought of the article and whether or not copywriting is a main function of your design process. 總之，記住，你的設(shè)計(jì)目的是強(qiáng)化突出網(wǎng)頁上的內(nèi)容。如果你是所有都親歷親 為的設(shè)計(jì)師，請(qǐng)把編寫強(qiáng)大而有說服力的文案作為你每個(gè)工作的首要目標(biāo)。 歡迎發(fā)表評(píng)論，讓我們知道你對(duì)文章的想法，無論文案在你的設(shè)計(jì)過程是否很 重要。
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