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【正文】 Although problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more fortable shopping environment, Harrods can remain high in profitability and offset the threats.The Office has worked out three remendations: Set up a mittee (posed of store’s managers, customer representatives and government staff) to monitor the service. Carry out training for the store’s staff and managers. Advertise the feature changes of the store on the local news papers.Part SevenSupplementary Parts Appendix QUESTIONNAIRE OF THE HARRODS’GOODS AND SERVICES This questionnaire is designed for Harrods department store’s problems and future improvement on its goods and services. And we’d like to collect your feedback. You do not have to write your name on them. You are asked to fill in scales and write constructive suggestions to improve it. We appreciate your time and efforts very much!Select your answers as follows: 5 is a highly positive response to a particular question. 1 is a highly negative response.Use a blue/black pen or HB pencil to mark your answers.1. Do you often shop at Harrods department store? 5 4 3 2 2. Was the shopping environment fortable? 5 4 3 2 13. Was the staff’s attitude approachable? 5 4 3 2 14. Can you always found favorite product at there? 5 4 3 2 15. How good were the goods and service? 5 4 3 2 16. Overall, how did the store pare with the others? 5 4 3 2 17. Which do you have more desire to buy?a. Luxury goods b. Convenience goodsc. Luxury goods with discount d. Convenience goods with discount8. In which store would you like to buy?a. Department stores b. Discount storesc. Specialty stores d. Convenience stores9. If you may choose freely, would you like to shop at Harrods?a. Yes b. NoFor question 1011, please write any other ments and suggestions that might be helpful and constructive. WE appreciate your time and efforts very much.10. What kind of activity you would like to join?11. Any ments to Harrods?Thanks again for your participation!Bibliography Levitt,S.D.,amp。Dubner,S.J.(2005).Freakonomics:Arogueeconomistexploresthehiddensideofeverything.NewYork:WilliamMorrow.Lucas, Stephen E. Public Speaking. Encyclopedia of Rhetoric. Ed. Thomas O. Sloane. New York: Oxford University Press, 2001. 64047.
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