【正文】 as elsewhere Despite the inevitable reduction in KimberlyClarks China capacity, Yin said he remains optimistic for the future of the industry. From the potential point of view, the China market is the most significant in the world. But it needs time to be developed. We focus on longterm sustainability. In time, KimberlyClark China hopes to clean up in three sectors: feminine care, the most developed market right now, according to Yin。 facial and toilet tissues, in which he claims theres room to grow。 and infant care, a sector where there is so much potential as usage peration is low, Yin said. Source: China Online, June 20, 2022, HEADLINE: CHINAONLINE EXCLUSIVE: KIMBERLYCLARK CLOSING HANDAN PLANT。 ?KC在中國并未取得像在其它地區(qū)所獲得的成功 ?盡管中國 KC的銷售不可避免地減少， YIN 對該產(chǎn)業(yè)的前景依舊持樂觀態(tài)度?！皬拈L遠(yuǎn)來看，中國將成為全球觀注的焦點(diǎn)。但是需要時(shí)間進(jìn)行開發(fā)。我們著重長期的可持續(xù)發(fā)展?！? ?現(xiàn)階段，按 YIN的說法，中國 KC致力于拓展三個(gè)領(lǐng)域：婦女用品，“當(dāng)今最成熟的市場”，面巾紙及衛(wèi)生紙正如他所講的那樣“依舊有增長空間”；以及嬰兒護(hù)理用品，他說，在這一領(lǐng)域 “由于該領(lǐng)域的使用滲透率低，因此具有很大的潛力” 資料來源： China Online, June 20, 2022, HEADLINE: CHINAONLINE EXCLUSIVE: KIMBERLYCLARK CLOSING HANDAN PLANT。 33 But they appear to be mitted to China Trusted Global Brands: Last year, billion people nearly onefourth of the world39。s population purchased Kleenex tissues, Huggies diapers or one of KimberlyClark39。s other quality brands. That number should rise dramatically as we continue to perate new markets. In addition, we39。re increasing our leading market share positions through rapid innovation, consumer education and global advertising. Our stable of No. 1 or No. 2 brands around the world makes KC a natural partner for large global retailers and online etailers alike. When making acquisitions, we buy brands with No. 1 or No. 2 positions or the ability to reach that status within a relatively short time. 在中國，他們致力于成為信得過的全球品牌：去年，接近世界人口四分之一的13億人購買 Kleenex衛(wèi)生紙， Huggies紙尿褲或其它質(zhì)量的品牌。隨著我們對新市場的滲透，這個(gè)數(shù)字將急劇增長。除此之外，我們通過快速革新，消費(fèi)者引導(dǎo)以及全球性廣告策劃來提高領(lǐng)先的市場份額，由于我們擁有全球排名第一，第二的兩個(gè)品牌，使我們自然而然與像 KC這樣大的全球零售商及在線銷售商成為合作伙伴。當(dāng)我們進(jìn)行并購時(shí)，我們收購排名第一，第二的品牌，或有能力在較短的時(shí)間內(nèi)達(dá)到前列的產(chǎn)品。 附錄 8 紙尿褲競爭對手 – 金佰利縱覽 Appendix 8 Diaper Competitive Overview Kimberly Clark 34 But they appear to be mitted to China Diaper Sales Outside North America up 14% Driving Global Growth: KimberlyClark and our affiliate panies sold $ billion worth of diapers in 2022, the majority outside North America. With ines rising in lessdeveloped markets and their per capita consumption of disposable diapers still relatively low, the growth opportunities available for Huggies and our other brands are enormous. While more than nine out of 10 diaper changes in the . are made with a disposable product, that number drops to only three out of 10 in Mexico and Latin America. The same is true in Central and Eastern Europe. In Asia39。s developing markets, it39。s less than one. We39。re investing in worldclass diaper machines to support our growth, and we39。re increasing market share through acquisitions as well. How big is our diaper opportunity? We look for our diaper sales to exceed $5 billion by 2022. ? 他們似乎致力于中國，紙尿褲在北美洲之處的銷售量提高了 14% ? 拉動(dòng)全球的增長：在 2022年， KimberlyClark和我們的成員公司在紙尿褲領(lǐng)域的銷售額為 38億美元，其中大多數(shù)銷往北美洲以外的地區(qū)。隨著在欠發(fā)達(dá)地區(qū)收入的增長以及對一次性紙尿褲的需求相對偏低， 對于 Huggies 和我們其它品牌依舊存在著市場拓展空間。在美國 90%以上的紙尿褲都是一次性產(chǎn)品，但是在墨西哥和拉丁美洲地區(qū)卻只有 30%。在歐洲的東部和中部也存在同樣的情況。在亞洲處于成長中的市場，這一數(shù)字還不到 10%。我們投資一流的紙尿褲生產(chǎn)設(shè)備來支持我們的增長，同時(shí)我們也通過技術(shù)創(chuàng)新來提高市場份額。那么我們的紙尿褲市場拓展空間有多大呢？我們期待 2022年紙尿褲的銷售額超過 50億美元。 附錄 8 紙尿褲競爭對手 – 金佰利縱覽 Appendix 8 Diaper Competitive Overview Kimberly Clark 35 Appendix 8 Diaper Competitive Overview Johnson amp。 Johnson Baby wellness opportunity is being explored by Jamp。J Johnson amp。 Johnson has agreed to donate millions of dollars over the next five years toward the development of China39。s medical and health care sectors. Source: China Online, October 18, 2022, HEADLINE: CHINA CHINA39。S MEDICINE, HEALTH CARE SECTORS GET US$ 6M BOOST FROM JOHNSON amp。 JOHNSON The Chinese Ministry of Health (MOH), Johnson amp。 Johnson and the State Drug Supervision Administration (SDSA) recently held a ceremony in Beijing to sign the secondphase partnership planan agreement for 2022 through 2022. The project is China39。s largest health care project with nongovernmental financial aid, according to an Oct. 11 Zhonghua Gongshang Shibao (China Business Times) report. Under the agreement, Johnson amp。 Johnson will donate 50 million renminbi (US$ million) toward cooperative programs with the MOH and SDSA. The money will support China39。s efforts to improve its professional training in medicine and health care, continuing education in medicine, and formulation and revision of medical policies and regulations. ? Jamp。J正在開拓嬰兒保健方面的機(jī)遇 Johnson amp。 Johnson已表示將在未來 5年內(nèi)投資數(shù)百萬美元以開發(fā)中國的醫(yī)療保健領(lǐng)域。 來源： China Online, October 18, 2022, HEADLINE: CHINA CHINA39。S MEDICINE, HEALTH CARE SECTORS GET US$ 6M BOOST FROM JOHNSON amp。 JOHNSON 最近，中國衛(wèi)生部， Johnson amp。 Johnson 以及中國醫(yī)藥監(jiān)督管理局在北京舉行2022年到 2022年第二期的合作計(jì)劃及協(xié)議簽字儀式。據(jù) 10月 11日中國工商時(shí)報(bào)的報(bào)道，該項(xiàng)目是中國利用非政府援助的最大保健項(xiàng)目。 按照協(xié)議， Johnson amp。 Johnson 將在與中國衛(wèi)生部和中國醫(yī)藥監(jiān)督管理局的合作項(xiàng)目中投入 5000萬 RMB， 這筆資金將用于幫助中國改善醫(yī)療保健的職業(yè)培訓(xùn)，醫(yī)藥后續(xù)教育，改革并明確醫(yī)療政策及規(guī)章制度。 36 附錄 9 紙尿褲 Appendix 9 Diaper N a t io n a l v ol u m e ( 000) S e pt 2022A ll br a n d 2,219 .1 2,203 .71 P a m pe r s 4 7 4 . 3 7 2 2 . 02 A n e r le 4 0 2 . 2 2 8 3 . 83 F it t i 1 2 0 . 6 1 4 9 . 64 ba by y l 1 0 1 . 7 7 5 . 65 g ol de n ba by 6 6 . 0 5 6 . 46 ba oba o 5 7 . 0 3 . 87 n a u t y ba by 4 3 . 1 6 0 . 28 x u x u l e 4 1 . 1 3 1 . 49 a i l e f e n 3 8 . 3 5 2 . 810 ka o 3 0 . 9 8 0 . 311 w e i l e 3 0 . 8 4 6 . 512 g ood boy 2 5 . 7 4 3 . 513 a i y in g 1 9 . 4 4 9 . 414 h a o qi 1 8 . 5 1 7 . 115 qi m ia o y a 1 7 . 4 4 6 . 116 y in g ba o 9 . 8 1 5 . 617 ka n g be i a i 2 . 4 1 . 518 ba by k