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【正文】 d sell them hard 4. Write in a positive style – don’t be defensive, negative, or apologetic 5. Speak the customer’s language – don’t assume the evaluator knows your methods/approach C O N S U L T I N G Proposal Writing 10 Commandments for Superior Proposal Writing 6. Be frank and direct – vague proposals confuse evaluators 7. Keep your writing terse – excessively long sections obscure the few good points 8. Use brief, active language – be conversational and straightforward, not formal 9. Make your anization obvious – follow the RFP titles。 give evaluators every signpost 10. Be original – if lifting, make sure text is tailored! C O N S U L T I N G Proposal Writing Any Questions? Carl Rosenblatt BDST Manager, Public Services Tyson’s Tower 703 7476508
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