【正文】 in demographic force that marketers monitor is population. Answer: True Page: 79 Level of difficulty: Medium 74. If the world were a village of 1,000 people, it would consist of 520 men and 480 women. Answer: False Page: 79 Level of difficulty: Medium 75. A growing population always means a growing market. Answer: False Page: 80 Level of difficulty: Medium 76. Japan has one of the world’s oldest populations. Answer: True Page: 80 Level of difficulty: Medium Chapter 3: Gathering Information and Scanning the Environment 75 77. According to population studies, Gen X (numbering 72 million) is almost the same size as the huge baby boomer market. Answer: False Page: 81 Level of difficulty: Medium 78. At present the largest minority in the United States is the Latinos with 13 percent of the total population. Answer: False Page: 81 Level of difficulty: Medium 79. In the United States, 10 to 15 percent of the population may be functionally illiterate. Answer: True Page: 83 Level of difficulty: Medium 80. Based on research done in England, a conclusion drawn about families is that ―friends are the new family.‖ Answer: True Page: 83 Level of difficulty: Hard 81. According to studies of minority markets, the disabled market is ten times more likely to be in a professional job, almost twice as likely to own a vacation home, eight times more likely to own a notebook puter, and twice as likely to own individual stocks as pared to the general population. Answer: False Page: 84 Level of difficulty: Medium 82. Urban markets are once again growing because of higher birth rates, a lower death rate, and rapid growth from foreign immigration. Answer: True Page: 84 Level of difficulty: Medium 83. The small office—home office segment of our society has grown to nearly 40 million。 thereby, boosting the sales of electronic conveniences and ready to assemble furniture. Answer: True Page: 85 Level of difficulty: Medium 84. Almost one in two people over the age of five (120 million) moved at least one time between 1995 and 2022, according to a Census 2022 brief. Answer: True Page: 85 Level of difficulty: Medium 85. Available purchasing power in an economy depends on mainly one facet—supply and demand. Answer: False Page: 85 Level of difficulty: Easy 86. A good illustration of a rawmaterial exporting economy is Egypt. Answer: False Page: 86 Level of difficulty: Hard 87. Conventional retailers who offer mediumpriced goods are the most vulnerable to the growing trend in the United States called a twotier market. Answer: True Page: 86 Level of difficulty: Hard Part 2: Capturing Marketing Insights 76 88. Through outsourcing, panies can feasibly cut between 20 to 70 percent of their labor costs. Answer: True Page: 87 Level of difficulty: Easy 89. ―Pleasure seekers‖ of the 1970s had their beliefs, values, and norms shaped by views of others. Answer: False Pages: 87–88 Level of difficulty: Medium 90. If a single person has a home entertainment system that is rich in television capabilities and home video games, he or she may be using such a system as a ―social surrogate.‖ Answer: True Page: 88 Level of difficulty: Medium 91. In recent years, because of a tough job market, there has been an increasing amount of anizational loyalty among most employees. Answer: False Page: 88 Level of difficulty: Medium 92. If a young college student decides to join the military to defend the principles of his or her country, the student would be classified as a ―changer.‖ Answer: False Page: 88 Level of difficulty: Medium 93. Most Americans still believe in getting married as a core belief. Answer: True Page: 88 Level of difficulty: Easy 94. Teenagers would be a good example of a culture in the United States. Answer: False Page: 89 Level of difficulty: Medium 95. Marketers need to be aware of the threats and opportunities associated with the trend toward increased pollution levels. Answer: True Page: 90 Level of difficulty: Medium 96. Research studies have shown that consumers as a whole may not be willing to pay a premium for environmental benefits. Answer: True Page: 91 Level of difficulty: Easy 97. Every new technology is a force for ―creative destruction.‖ Answer: True Page: 92 Level of difficulty: Easy 98. Virtual reality is giving consumers what they dream about. Answer: False Page: 93 Level of difficulty: Medium 99. One of the major trends in the politicallegal environment is the trend toward the growth of special interest groups. Answer: True Page: 93 Level of difficulty: Easy Chapter 3: Gathering Information and Scanning the Environment 77 100. Today, customers are still willing to swap personal information for customized products from firms. Answer: True Page: 95 Level of difficulty: Easy Essay 101. Describe a marketing information system (MIS). From what sources is the MIS developed? Suggested Answer: A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing information system is developed from internal pany records, marketing intelligence activities, and marketing research. Page: 73 Level of difficulty: Medium 102. Describe the ordertopayment cycle and why it is important to internal records information keeping. Suggested Answer: The heart of the internal records system is the ordertopayments cycle. Sales representatives, dealers, and customers send orders to the firm. The sales department prepares invoices and transmits copies to various departments. Outofstock i