正文內(nèi)容

kotler_toc_tif_marketingmanagement習(xí)題-資料下載頁

2025-01-14 21:39本頁面

　　

【正文】 ts, and Public Relations 505Chapter 19: Managing Personal Communications: Direct Marketing and Personal Selling 533PART 8: CREATING SUCCESSFUL LONGTERM GROWTHChapter 20: Introducing New Market Offerings 562Chapter 21: Tapping into Global Markets 591Chapter 22: Managing a Holistic Marketing Organization 621

點擊復(fù)制文檔內(nèi)容

試題試卷相關(guān)推薦

kotler01_tif_marketingmanagement習(xí)題-資料下載頁

【總結(jié)】1Chapter1:DefiningMarketingforthe21stCenturyGENERALCONCEPTQUESTIONSMultipleChoice1.Goodmarketingisnoaccident,butaresultofcarefulplanningand______

2025-01-07 21:23

kotler02_tif_marketingmanagement習(xí)題-資料下載頁

【總結(jié)】31Chapter2:DevelopingMarketingStrategiesandPlansGENERALCONCEPTQUESTIONSMultipleChoice1.Akeyingredientofthemarketingmanagementprocessisinsightful,___

2025-01-07 21:24

kotler_intro_tif_marketingmanagement習(xí)題-資料下載頁

【總結(jié)】INTRODUCTIONWeletotheTestItemFileforPhilipKotlerandKevinLaneKeller’sMarketingManagement,12theditiontext.Thistestbankwasdesignedwiththestudentandinstructorinmind.

2025-01-14 21:16

kotler12_tif_marketingmanagement習(xí)題-資料下載頁

【總結(jié)】Chapter12:SettingProductStrategyChapter12:SettingProductStrategyGENERALCONCEPTQUESTIONSMultipleChoice1. Marketingplanningbeginswiththeformulationofanofferingt

2025-01-14 21:15

kotler15_tif_marketingmanagement習(xí)題-資料下載頁

【總結(jié)】Chapter15:DesigningandManagingValueNetworksandChannelsChapter15:DesigningandManagingValueNetworksandChannelsGENERALCONCEPTQUESTIONSMultipleChoice1. Intermedi

2025-01-14 21:39

kotler_toc_im_marketingmanagement筆記-資料下載頁

【總結(jié)】CONTENTSIntroductionPROFESSORSONTHEGO! 1RECOMMENDEDSYLLABICase/Lecture-OrientedSyllabus 49Project-OrientedSyllabus 97SonicPDASyllabus 113CHAPTER-BY-CHAPTER

2025-08-21 12:19

kotler09_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter9:CreatingBrandEquityCREATINGBRANDEQUITY9CHAPTERLEARNINGOBJECTIVESAfterreadingthischapter,studentsshould:qKnowwhataisbrandandhowbrandingw

2025-08-21 12:19

kotler11_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter11:DealingwithCompetitionDEALINGWITHCOMPETITION11CHAPTERLEARNINGOBJECTIVESAfterreadingthischapter,studentsshould:qKnowhowmarketersidentifyprim

2025-08-21 12:19

kotler20_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter20:IntroducingNewMarketOfferingsINTRODUCINGNEWMARKETOFFERINGS20CHAPTERLEARNINGOBJECTIVESAfterreadingthischapter,studentsshould:qKnowwhatchalle

2025-08-21 12:19

kotler07_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter7:AnalyzingBusinessMarkets7ANALYZINGBUSINESSMARKETSCHAPTERLEARNINGOBJECTIVESAfterreadingthischapter,studentsshould:qKnowwhatisthebusinessmark

2025-08-21 12:18

kotler16_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter16:ManagingRetailing,Wholesaling,andLogisticsMANAGINGRETAILING,WHOLESALING,ANDLOGISTICS16CHAPTERLEARNINGOBJECTIVESAfterreadingthischapter,studen

2025-08-21 12:19

kotler15_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter15:DesigningandManagingValueNetworksandChannelsDESIGNINGANDMANAGINGVALUENETWORKSANDCHANNELS15CHAPTERLEARNINGOBJECTIVESAfterreadingthischapt

2025-08-21 12:19

kotler05_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter5:CreatingCustomerValue,Satisfaction,andLoyaltyCREATINGCUSTOMERVALUE,SATISFACTION,ANDLOYALTY5CHAPTERLEARNINGOBJECTIVESAfterreadingthischapter,s

2025-08-21 12:18

kotler18_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter18:ManagingMassCommunications:Advertising,SalesPromotions,Events,andPublicRelationsMANAGINGMASSCOMMUNICATIONS:ADVERTISING,SALESPROMOTIONS,EVENTS,ANDPUBLICRELATIONS18C

2025-08-21 12:19

kotler13_im_marketingmanagement筆記-資料下載頁

【總結(jié)】Chapter13:DesigningandManagingServicesDESIGNINGANDMANAGINGSERVICES13CHAPTERLEARNINGOBJECTIVESAfterreadingthischapter,studentsshould:qKnowhowservices

2025-08-21 12:19