【正文】 chunky jewellery that pliments a suit. ? 泳衣配飾今夏非常時髦，從單純掩飾，到大太陽帽以及夸張的珠寶，應(yīng)有盡有 Diane Von Furstenberg, Dsquared2 Current Trends: Accessorizing Swimwear 當(dāng)下趨勢：配飾泳衣 ? The coverup theme has been much in evidence in the beachwear market, as a possible reaction to the trend for women to be getting larger. Furthermore, many women may feel unhappy with their own size or body shape, making them more inclined to look for garments which they can use to cover up on the beach, such as sarongs, skirts which match swimwear and so on. ? 掩飾主題在沙灘裝市場顯而易見。很多女人不喜歡自己的身材，所以千方百計去掩飾，如莎籠（東南亞人裹在腰間的長條布） Current Trends: Accessorizing Swimwear 當(dāng)下趨勢：配飾泳衣 Herve Leger (3), Milly (4) Current Trends: Fashion and Designer Positioning 當(dāng)下趨勢：時尚與設(shè)計師定位 ? Sporting influences are asserted in the promotion of performance fabrics in fashion ranges and the resurgence of 39。more is best39。 (reduces drag and hence increases speed) within the sporting arena. The coverup theme is also strong in ranges promoting sun protection. ? 運動因素在時裝領(lǐng)域的功能面料方面以及在運動領(lǐng)域的 “ 更多才會更好 ” 的復(fù)興下得到認可。掩飾主題在推廣防曬系列方面表現(xiàn)強勁 Current Trends: Fabrics 當(dāng)下趨勢：面料 ? Tanthrough fabrics the technology is continually developing to provide better fabrics that allow an even, strapmarkfree tan. ? 曬透面料 —— 陽光能均勻地，不留死角的曬到全部肌膚 ? The SunSelect range of tanthrough fabrics marketed by Interlad also protects the body against the harmful effects of sunlight. ? Interlad的 SunSelect系列也可保護身體不受陽光傷害 ? 1997 the first tanproof swimwear garments were launched in the UK. ? 1997年，首件防曬泳衣登陸英國 Current Trends: Fabrics 當(dāng)下趨勢：面料 ? Boots The Chemist claimed to have launched the first range of ladies39。 beachwear to have an authenticated clothing protection factor (SPF) of 40plus. The garments, including swimsuits, sarongs and shorts, block out most of the harmful UVA and UVB rays and are made from the soft Du Pont CoolMax fabric. ? Boots The Chemist發(fā)布了服裝保護指數(shù)（ SPF）達到 40+的女式沙灘衣。這些服裝，包括泳裝，莎籠和短褲可以阻擋長短波紫外線，而且是用柔軟的杜邦 CoolMax面料制作而成 Swimwear Retail Trends 泳衣零售趨勢 ? Women’s swimwear garments tend to be available at a wider range of price points with a higher average price than men39。s and children39。s equivalents. ? 女式泳衣的平均價格比男式與兒童泳衣要高 ? Women’s purchasing tends to be driven by fashion considerations, which helps shorten replacement cycles. ? 女人購買泳衣被時尚因素所驅(qū)動，這樣縮短了更換周期 Swimwear Retail Trends 泳衣零售趨勢 ? Women have been rather more receptive to the concept of the beachwear wardrobe resulting in demand for garments, especially coverup coordinates such as sarongs ? 女性更容易接受沙灘裝衣櫥概念，引發(fā)了對像莎籠這樣的掩飾品的需求。 Swimwear Retail Trends 泳衣零售趨勢 ? Multiple purchasing of mixandmatch garments and coordinating accessories such as sarongs. ? 混搭衣服與配飾的多樣化購買 ? Price points have been boosted by sales of designer labels, by fabric and fibre advancements, such as waterrepellent Teflon, and the development of beachwear ranges to plement swimwear. ? 隨著設(shè)計師品牌銷售的提高以及面料和纖維質(zhì)量的進步，比如防水 Teflon，還有沙灘裝的發(fā)展，價格將會水漲船高 Swimwear Retail Trends 泳衣零售趨勢 ? Instore Holiday Shop concept, and its decision to stock beachwear all year round to capitalise on demand beyond the key Spring/Summer selling period. ? 假日商店概念與囤貨迎接春夏銷售旺季 Swimwear Retail Trends 泳衣零售趨勢 ? Department stores offer a broad range of beachwear from performance garments to highpriced designer swimwear and accessories. Hence, they have benefited from the growth in these sectors to achieve a 14% share of the market by value in 2022. ? 商場提供了大量功能型及高價位泳衣和配飾。這樣，在 2022年他們達到了 14%的市場份額 Swimwear Retail Trends 泳衣零售趨勢 ? Designer brands are present within the swimwear sector, within which the logo is a key branding device to differentiate against the strongly branded active swimwear market. Many designer ranges include swimwear by Calvin Klein, Dolce amp。 Gabbana, Emporio Armani, Gianni Versace and Polo Ralph Lauren. ? 設(shè)計師品牌已經(jīng)出現(xiàn)在泳衣行業(yè)，其 logo是區(qū)別于其他品牌的主要特色。 CK， Damp。G， E Armani，Dianni Versace和 Polo Ralph Lauren都已出品泳衣系列。 Thank you