代理商價(jià)值與關(guān)系ppt課件-資料下載頁(yè)
2025-10-25 16:55本頁(yè)面
【正文】 n Q ua nt i t ySupply Chain Profit$1,014,500 策略 零售商 廠商 總計(jì) 各自最優(yōu) 470,700 440,000 910,700 余貨回收 513,800 471,900 985,700 售額分享 504,325 481,375 985,700 整體最優(yōu) 1,014,500 供應(yīng)合同 Supply Contracts ? 有效的供應(yīng)合同可使供應(yīng)鏈伙伴取代各自最優(yōu)為全局最優(yōu) ? 余貨回收 和 售額分享 合同能通過(guò)風(fēng)險(xiǎn)分擔(dān)達(dá)到以上目標(biāo) 啟示 ? Example: Demand for a movie newly released video cassette typically starts high and decreases rapidly – Peak demand last about 10 weeks ? Blockbuster purchases a copy from a studio for $65 and rent for $3 – Hence, retailer must rent the tape at least 22 times before earning profit ? Retailers cannot justify purchasing enough to cover the peak demand – In 1998, 20% of surveyed customers reported that they could not rent the movie they wanted 供應(yīng)合同 Supply Contracts 案例 Supply Contracts: Case Study ? Starting in 1998 Blockbuster entered a revenue sharing agreement with the major studios – Studio charges $8 per copy – Blockbuster pays 3045% of its rental ine ? Even if Blockbuster keeps only half of the rental ine, the breakeven point is 6 rental per copy ? The impact of revenue sharing on Blockbuster was dramatic – Rentals increased by 75% in test markets – Market share increased from 25% to 31% (The 2nd largest retailer, Hollywood Entertainment Corp has 5% market share) ? 機(jī)動(dòng)的數(shù)量合同 Quantity Flexibility Contracts –供應(yīng)商全額收回一定數(shù)量的余貨 ? 銷售回扣合同 Sales Rebate Contracts –當(dāng)零售商銷售到一定數(shù)量以上的部分，供應(yīng)商將給予一定的回扣，以激勵(lì)零售商賣的更多 Supplier provides direct incentive for the retailer to increase sales by means of a rebate paid by the supplier for any item sold above a certain quantity 其它供應(yīng)合同
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