全球運(yùn)營(yíng)管理課件newgom3-productdesignandprocess(update)-資料下載頁(yè)
2024-10-19 11:21本頁(yè)面
【正文】 New Global Process of NPD ?Each new player wants to enter as early as possible to influence original process ?From sequential to simultaneous ?External Players: ?Early supplier involvement ?Customer ?TimetoVolume shortened ? Pressures for Global Products ?The capture of economies of scale ?Rising Ramp。D costs ?Reduction of product life cycle ?The reduction in fixed costs associated with reducing the number of products, packages, and ads. New Global Process of NPD ?Black amp。 Decker ?Procter amp。 Gamble, a leader in simplifying its product lines. ?Convergence of preferences and tastes around the world ? Global Development Process ?Platforms ?Computer: hardware nearly the same, software to acmodate local languages ?Honda’s flexible frame ?Postponement ?Delay in the differentiation of a product for a particular country or customer to the last possible step in the supply chain ?Delay in freezing the product design or concept until the last moment New Global Process of NPD Two Models of Effective Product Development with Delay in Freezing a. Traditional Model Project Concept Market Start Freeze Introduction Concept Product Development Development Concept Lead Time Development Lead Time b. Flexible Model Project Concept Market Start Freeze Introduction Concept Development Implementation Concept Lead Time Development Lead Time Works fine when implementation time is short and when there are few changes to the technology the market, and the internal priorities Postponing decisions about the most volatile and costly product ponents. It also Involves frequent, early test of the concept itself. The customer is brought in from the beginning and exposed to prototype. New Global Process of NPD ?Computeraided Design (CAD) ?Frequent testing possible ?Threedimensional representation ?Simulation ?Rapid prototyping ?Modular Product Architecture ?The rate of innovation increases because each unit can independently experiment the design concurrently ?Once the architecture is decided on, each unit can implement the design concurrently ?With the greatly reduced need for munication across groups, a pany can locate design efforts in the best places globally
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1