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of personal preferences what value can a user get from your munity? munity. How can microactions (like tagging, rating, linking) provide cumulative benefit to the munity? How can aggregate user data give useful popularity metrics? How can munity action uncover trends? How can munity interaction spur reallife actions? adding value on the individual, shared, and munity level creates smart social works. Laura Fries ? web director, association of alternative newsweeklies