廣義電子商務(wù)(eb)的功能特征-資料下載頁(yè)
2025-10-09 14:31本頁(yè)面
【正文】 returns – Most activities yield less value as the amount of consumption increases ? Network effect – As more people or anizations participate in a work, the value of the work to each participant increases 35 International Nature of Electronic Commerce ? Companies with established reputations – Often create trust by ensuring that customers know who they are – Can rely on their established brand names to create trust on the Web ? Customers’ inherent lack of trust in “strangers” on the Web – Logical and to be expected 36 This Cartoon from The New Yorker Illustrates Anonymity on the Web 37 Language Issues ? To do business effectively in other cultures – Must adapt to those cultures ? Researchers have found that – Customers are more likely to buy products and services from Web sites in their own language ? Localization – Translation that considers multiple elements of the local environment 38 Culture Issues ? Important element of business trust – Anticipate how the other party to a transaction will act in specific circumstances ? Culture – Combination of language and customs – Varies across national boundaries – Varies across regions within nations 39 Infrastructure Issues ? Inter infrastructure includes – Computers and software connected to the Inter – Communications works over which message packets travel ? Organization for Economic Cooperation and Development’s (OECD) statements on Information and Communications Policy deal with telemunications infrastructure development issues 40 Parties Involved in a Typical International Trade Transaction 41 未來(lái)電子商務(wù)發(fā)展的十大趨勢(shì) 無(wú)處不在的交互多媒體； 在線辦公； 小企業(yè)走向全球化； 開(kāi)放標(biāo)準(zhǔn)； 開(kāi)源； 開(kāi)放架構(gòu)（ SOA）； 服務(wù)現(xiàn)代化； 軟件即服務(wù)（ SaaS）； 服務(wù)軟件（ Service as Software）； 服務(wù)計(jì)算成為新興科學(xué)。
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