【正文】
tment, material productivity development level, culture level or structure set, interpersonal coordination, interest allocation relation to wait for a problems. Accordingly, firstly must identify the rebuilding of corporate culture for the guiding ideology and principle. For private enterprise cultural reconstruction, the most fundamental requirement is to be on the existing corporate culture pattern to be broken thoroughly, to build corporate culture hierarchy or structure, the progressive realization of serviceoriented corporate culture oriented and the pursuit of corporate culture change, make it bee a highlevel corporate culture. The private enterprise cultural reconstruction should be identified three principles: First is gradually implement principle. The formation of corporate culture, munication, diffusion and material production is different, mainly through the people39。s thought and form of consciousness to reflect, is a longterm development and change of the process, not possible in the shortterm, therefore, should be gradual, phased out, do not be anxious for success。 Second is followed by the formation of corporate culture, munication and diffusion rule principle. The formation of corporate culture, munication and diffusion has its own unique rules, often run in different forms, through a variety of means to play or channel enterprise cultural strength role, if the enterprise culture reconstruction in violation of the operation of law, without considering the people state of mind and matter productivity development level, to reconstruct the spoil things by excessive enthusiasm, will give the formation of corporate culture, munication and diffusion in great disorder, causing massive destruction of the power of corporate culture。 Third is to promote the rapid development of the principle of material productivity. New enterprise culture, is in order to better adapt to the development of productivity and accelerate the material. If not achieve this, enterprise culture reengineering unnecessary. So promoting rapid development the material productivity should be the starting point of corporate culture reengineering and essential requirement. Forth, private enterprise culture should focus on the four aspects of the work First, entrepreneur need to make concept revolution selfconsciously, remodeling higherorder core values. Entrepreneurial values is the core viewpoint of value, determines the basic values of the formation and the role of the size, is to implement the rebuilding of corporate culture for bibcock, should be placed into the most important position. But the entrepreneur should establish the core values, it should be deep in thought formed supreme idea, consciousness of philosophy revolution, from philosophy to political philosophy and the philosophy of the leap. And realizing the idea of revolution, we must fundamentally solve the problem of form of implementation of system of ownership reform problem, namely in the realization of philosophy before the revolution, to establish a new form of implementation of system of ownership, it is the enterprise culture is the key factor。 Second is to build corporate culture level, breaking many rank enterprise cultural boundaries, reducing enterprise culture, munication and diffusion process, shortening the corporate culture infiltration process. The conept guiding enterprise culture Should be built as soon as possible , especially the pursuit of enterprise culture suitable for the type of enterprise culture management system. Chargi