【導(dǎo)讀】清華大學(xué)特聘教授。美國(guó)項(xiàng)目管理協(xié)會(huì)認(rèn)證PMP. 微軟最有價(jià)值專(zhuān)家。美國(guó)Fordham大學(xué)工商管理碩士。了解產(chǎn)品經(jīng)理的工作內(nèi)容。編制產(chǎn)品規(guī)劃文件。開(kāi)發(fā)產(chǎn)品價(jià)值定位。產(chǎn)品經(jīng)理的素質(zhì)要求。企業(yè)的基本運(yùn)作模式：。我想在整個(gè)世界，我們只能賣(mài)出5臺(tái)電腦。沒(méi)有必要每個(gè)人在家里都有一臺(tái)電腦。1931年P(guān)＆G公司出現(xiàn)第一名產(chǎn)品經(jīng)理。產(chǎn)品管理應(yīng)用于服務(wù)性公司和B2B公司。發(fā)現(xiàn)創(chuàng)新或改進(jìn)產(chǎn)品的潛在機(jī)會(huì)。帶領(lǐng)來(lái)自不同團(tuán)隊(duì)的人員開(kāi)發(fā)并發(fā)布產(chǎn)品。建立或收購(gòu)合作伙伴、識(shí)別并建立合作關(guān)系。計(jì)劃升級(jí)和新版本，跨部門(mén)協(xié)調(diào)、溝通。對(duì)用戶(hù)行為的把握。提升用戶(hù)粘性和活躍度。我應(yīng)該如何開(kāi)發(fā)具有說(shuō)服力的價(jià)值主張？我應(yīng)該如何制定營(yíng)銷(xiāo)策略和計(jì)劃將價(jià)值主。維護(hù)產(chǎn)品說(shuō)明材料?？刂祁A(yù)算和完成銷(xiāo)售目標(biāo)。預(yù)測(cè)并管理競(jìng)爭(zhēng)對(duì)手的行動(dòng)。修改產(chǎn)品或降低成本。制定產(chǎn)品長(zhǎng)期競(jìng)爭(zhēng)戰(zhàn)略。建議產(chǎn)品的修改、加強(qiáng)和導(dǎo)入。定義和溝通愿景、目標(biāo)和價(jià)值定位的能力。有效溝通、機(jī)敏協(xié)同、強(qiáng)有力的說(shuō)服能力。平衡需求沖突并制定行動(dòng)優(yōu)先級(jí)的能力

　　

【正文】 vious working state without losing morerecent documents, data, or ? Automated System Recovery lets you save and restore applications, the system state, and critical files on the system and boot partitions ? IntelliMirror enables you to redirect the My Documents folder to a work share, greatly minimizing the risk of losing business critical data in the event of a system failure ? Resume from standby or hibernate Time is substantially decreased and startup time is dramatically faster Increased Mobile Support: ? Fast and secure access to and pany resources on the road allows employees to work more productively while away from the office ? Automatic synchronization makes files and folders available for offline use ? Improved wireless working capabilities enables connectivity from multiple locations without the need for plex configurations ? Remote Desktop allows employees to connect to their office puter from home or on the road and access all their applications, files, and work resources as though they were in front of their own puter at the office Intuitive Interface ? Intelligent user interface makes it easier to access information and work more efficiently with less training Lower Deployment Costs ? The Solution Accelerator for Business Desktop Deployment Standard Edition provides best practice guidance to deploy desktops with minimal touch ? SYS Prep The use of Windows XP Pro’s system preparation tools minimizes image engineering and maintenance costs, making it easier to standardize on fewer desktop images ? VPC Enhanced Management ? Active Directory, IntelliMirror and Group Policies enables you to centrally manage all of your desktops, so that you can take control of your IT infrastructure and save your IT staff’s time and effort. ? Automated Configuration Management of Desktops allows you to manage and enforce PC configurations, minimizing user support effort due to the users making changes to their desktop puters and environments ? Administration Delegation ensures that you maintain security and control while only allowing authorized and trained employees to make changes to your IT environment ? Remote User Assistance allows you to remotely view and control user desktops for troubleshooting, even desktops in branch offices, minimizing trips to user locations ? Software Update Services Enables administrators to quickly and reliably deploy the latest security updates and service packs on desktop puters running Windows XP Professional, keeping everyone on the work as uptodate as possible ? Service Pack 2 includes features that make municating via and instant messaging more secure, plus new tools like Inter Explorer Popup Blocker, making puting safer and more productive ? Windows Security Center makes tools and security settings more easily accessible and manageable – so your IT group can more easily and efficiently keep everyone on the work secure. ? Windows Firewall increases the security of your pany’s PCs and reduces the risk of work and interbased attacks ? Attachment Manager establishes strong default protection against viruses than can spread through Outlook Express, Windows Messenger, and Inter Explorer by isolating potentially unsafe attachments during the opening process ? Encrypted File System permits securing of files and folders whether connected to a work or not ? Single SignOn allows you to ensure that all access to puting environment is authenticated and authorized while being easy for end users to use ? Credential Manager allows the system to automatically input username and passwords for various work resources and line of business applications ? Mandatory logon and Smart Card support ensures protection of pany resources ? Inter Explorer P3P support maintains your privacy when browsing the web 評(píng)估定位的六個(gè)測(cè)試 ? 相關(guān)性測(cè)試： ? 定位是否觸及很強(qiáng)的 “ 痛點(diǎn) ” ？ ? 清晰性測(cè)試： ? 定位是否以客戶(hù)友好的方式清楚地表達(dá)了好處？ ? 可信性測(cè)試： ? 我們能否提供堅(jiān)強(qiáng)的支持點(diǎn)或證據(jù)證實(shí)我們的定位？ ? 獨(dú)特性測(cè)試： ? 是否以有意義的方式把我們和競(jìng)爭(zhēng)者區(qū)分開(kāi)？ ? 可到達(dá)性測(cè)試： ? 我們能否到達(dá)？ ? 可持續(xù)性測(cè)試： ? 在什么程度上，定位在將來(lái)保持相關(guān)？ 理想的技術(shù)采用生命周期 鴻溝 真實(shí)的技術(shù)采用生命周期 死亡之谷 來(lái)源： Crossing the Chasm, Geoffrey Moore 要成為贏家 第一個(gè)占領(lǐng)主流市場(chǎng) ? 沒(méi)有捷徑 ? 一個(gè)接一個(gè)打開(kāi)市場(chǎng)，直到主流市場(chǎng) ? 跨越鴻溝 ? 繼續(xù)或者死亡 ? 開(kāi)始時(shí)很多人成功，但很少人活到最后 ? 泰山？ 從一根藤移動(dòng)到另一根藤 ? 停下來(lái)會(huì)怎樣？永遠(yuǎn)吊在那。 練習(xí) 9：制定營(yíng)銷(xiāo)戰(zhàn)略 ? 制定營(yíng)銷(xiāo)戰(zhàn)略： ? 內(nèi)容： ? 我們的產(chǎn)品處于那個(gè)市場(chǎng)階段？ ? 制定營(yíng)銷(xiāo)戰(zhàn)略 ? 形式：小組 ? 時(shí)間： 1520分鐘 編制營(yíng)銷(xiāo)計(jì)劃的步驟 ? 第一步：收集背景數(shù)據(jù) ? 第二步：分析歷史數(shù)據(jù)和背景數(shù)據(jù) ? 第三步：制定目標(biāo)、戰(zhàn)略和行動(dòng)方案 ? 第四步：制定預(yù)計(jì)財(cái)務(wù)報(bào)表 ? 第五步：協(xié)商 ? 第六步：衡量進(jìn)展情況 ? 第七步：審計(jì) 營(yíng)銷(xiāo)計(jì)劃的組成部分 ? 摘要 ? 形勢(shì)分析 ? 營(yíng)銷(xiāo)目標(biāo) ? 營(yíng)銷(xiāo)策略 ? 營(yíng)銷(xiāo)方案 ? 財(cái)務(wù)文件 ? 監(jiān)控 ? 權(quán)變計(jì)劃 例：微軟營(yíng)銷(xiāo)計(jì)劃（ GTM） 練習(xí) 10：制定營(yíng)銷(xiāo)計(jì)劃 ? 制定營(yíng)銷(xiāo)戰(zhàn)略： ? 內(nèi)容： ? 形勢(shì)分析 ? 營(yíng)銷(xiāo)目標(biāo) ? 營(yíng)銷(xiāo)策略 ? 營(yíng)銷(xiāo)方案 ? 形式：小組 ? 時(shí)間： 1520分鐘 小結(jié)：產(chǎn)品營(yíng)銷(xiāo) ? 理解客戶(hù)和價(jià)值 ? 尋找正確的著陸點(diǎn) ? 可以入侵并且可以鞏固 ? 組織進(jìn)攻部隊(duì) ? 各種營(yíng)銷(xiāo)手段 ? 尋找關(guān)鍵大眾 ? 市場(chǎng)定位效果 總結(jié)：產(chǎn)品經(jīng)理成為 業(yè)務(wù)的主導(dǎo)者 ? 理解你的產(chǎn)品 ? 研究你的客戶(hù) ? 理解你的市場(chǎng)和區(qū)隔 ? 掌握競(jìng)爭(zhēng)定位和價(jià)值主張 ? 成為銷(xiāo)售 /渠道不可或缺的伙伴 ? 溝通、協(xié)同、說(shuō)服 謝 謝！ 推薦書(shū)籍