【導(dǎo)讀】因而，貨架優(yōu)化管理的基本原則是商品貨架面積比例的分配與市場占有率相符。從商品銷售管理演進看聯(lián)華標(biāo)準(zhǔn)型超市的貨架陳列管理：聯(lián)華超市發(fā)展過程中，逐步實現(xiàn)了統(tǒng)一采購，統(tǒng)一進行滯銷商品的淘汰，統(tǒng)一進行營促銷規(guī)劃?？偛考訌娯浖荜惲泄芾硪殉蔀槁?lián)華標(biāo)準(zhǔn)型超市今后發(fā)展的必然；戰(zhàn)略性商品的明確是商品分類的關(guān)鍵，對其進行歸納必須結(jié)合聯(lián)華超市發(fā)展戰(zhàn)略，由決策層進行規(guī)定并隨聯(lián)華的發(fā)展進行持續(xù)的調(diào)整。戰(zhàn)略性商品體現(xiàn)聯(lián)華超市長期發(fā)展戰(zhàn)略意圖，是聯(lián)華超市有價值的、異質(zhì)的、他人無法簡單仿效和替代的能力即聯(lián)華超市核心競爭力的外在表現(xiàn)。目前來說，聯(lián)華超市可以發(fā)展為戰(zhàn)略性商品的有生鮮商品、定牌產(chǎn)品和進口產(chǎn)品?；谏鲜龅恼J(rèn)識，我們提出了基于日用品商品分類的協(xié)同管理模式對聯(lián)華的貨架陳列進行管理。其執(zhí)行與監(jiān)督者：門店執(zhí)行業(yè)務(wù)員的決定，區(qū)域管理處監(jiān)督門店執(zhí)行并反饋執(zhí)行情況和銷售情況。

　　

【正文】 ree which watches the custom and takes, may be built on stilts the goods divides into on, center, the next three kind of different grades. Centersection is the gold position, was easily seen by the person and takes, the upside striking is easy to direct, the lower segment position is worse. To two factors which involve scary on the analysis, may manufacture some gate shop goods resources two dimensional plot, and which kind of goods resources defines it to belong to, therefore, divides into a goods resources, center, misses three kinds, if really has essential may further subdivide. Moreover, because the association China standard type supermarket has many branch stores, their size not one, shape respectively different, thus has the necessity to carry on the definition to each gate shop goods resources one by one. Step two: Camp promotion modity goods exhibition management –clerk In the Shanghai area various regions consumer39。s difference is not in the extremely obvious situation, largescale camp promotion should basically maintain consistently. At the same time, consider reassumed one39。s post the opposite sex still to exist, middle and small scale camp promotion should look after each region, for region certain flexible right. Therefore, after marketing department formulation largescale camp promotion, should assist the clerk to produce the camp promotion modity goods resource distribution proportion on lower limit, the region rebination this region gate shop and consumer39。s characteristic, specifically formulates various shop goods resource distribution proportion. When plan camp promotion should consider fully uses the gate shop a goods resources, including piles the pile, specially puts up, the turn plate and so on, therefore, various shop these resources collections of information will be camp promotion modity goods exhibition management important constituents. Passable gets married the shop to report a way collection gate shop not full use goods resources which really observes with the region unifies, and guaranteed through the suitable drive way. For example, when some promotion promotes sales the modity in association China supermarket goods exhibition managements: 1st, the marketing department preparation centers on some subject to carry out time of largescale promotion. Arranges the promotion after the system the modity bination to inform the clerk. 2nd, the clerk and the marketing department consults various battalion promotion modity goods resource distribution proportion on lower limit, and the determination the modity which replaces, negotiates the good transaction condition after the supplier, transmits various regions. 3rd, the region ties With the door the shop goods resources situation, and according to this region consumer39。s characteristic, formulates various shop camp promotion modity goods resource distribution proportion in the scope which the clerk formulates, the transmission gate shop execution. 5th, the region in this promotion period regular collection camp promotion modity in this local sale situation, after the analysis carries on the adjustment to the formulation proportion. 6th, clerk in this promotion period regular (is longer than region)collects the camp promotion modity in this local sale situation, collects various shop the sales data and carries on the analysis, carries on the proportional control based on the sales situation. After 7th, the promotion had ended, a groundtoair goods resources carries on the adjustment. Step three: Commodity big kind of goods resource distribution proportion making The modity big kind of goods resource distribution proportion making is responsible by the clerk, the antithetical couplet China at present 39 big kind of modities decide on in the proportion which in a gate shop goods resources occupies the lower limit, again unifies this region characteristic and the gate shop characteristic by the region decides on various shop the proportion. The modity big kind of goods resources proportion is occupies a goods resources after the deduction camp promotion modity to draw up. Subdivides again in each modity big kind for the new product, the strategic modity, the seasonal modity and other is stable, a corresponding goods management sees as follows. Moreover, the modity big kind of goods resources proportion adjustment also analyzes the sales data by the clerk regularly to carry on. Step four: Carries on the management clerk to the new product goods frame In the above plan, a new product goods management carries on the decisionmaking by the introduction clerk, the gate shop execution, the region administrative office carries on the surveillance feedback, the new product may rest on its introduction goal to divide into the main force modity, the assistance modity, the relational modity and the seasonal modity, the function does not need to be supposed to assign the different goods frame. Moreover, various shop new brink surface assignment proportion should basic be consistent, but as a result of various regions consumer39。s difference, when formulation new product proportion should have the elasticity, namely produces on the lower limit, again decides various shop concrete proportion by the region in this scope. The union reality, the new product goods resources proportional control carries on together by the region and the clerk. After some new product enters the association China supermarket a goods management: 1st, some modity enters association China after the new product, the clerk rests on to modity characteristic familiar, coordinates after other clerks, unifies this modity respective big kind of goods resource distribution proportion, will formulate this modity to occupy %% in various shop superior merchandise resources, will account for %% in Medium cargo a resources, simultaneously, will assign the modity which correspondingly will withdraw, again will report business manager to a