【導(dǎo)讀】桂林市秀峰區(qū)正陽東西巷歷史保護(hù)街區(qū)修繕項(xiàng)目。整體策劃運(yùn)營報(bào)告。廣西XXX地產(chǎn)發(fā)展有限公司。廣西XXX開發(fā)有限公司

　　

【正文】 以“羊群效應(yīng)”吸附中小品牌 ......................................................................................................................................................................................................................................... 69 （三）集中簽約“聚合效應(yīng)”，形成事件營銷的借力點(diǎn) ................................................................................................................................................................................................................................................. 69 （四）大型活動(dòng)引導(dǎo)造勢(shì)，細(xì)致招商工作執(zhí)行到底 ....................................................................................................................................................................................................................................................... 69 二、商家進(jìn)駐要求和原則 .................................................................................................................................................................................................................................................................................................... 70 第八部分 桂林東西巷項(xiàng)目開街策略 .......................................................................................................................................................................................................................................................................................... 70 3 一、東西巷項(xiàng)目開街總體策略 ............................................................................................................................................................................................................................................................................................. 70 （一）先試營業(yè)后正式開業(yè) .......................................................................................................................................................................................................................................................................................... 70 （二）開業(yè)需要具備的條件 .......................................................................................................................................................................................................................................................................................... 71 二、東西巷項(xiàng)目開街活動(dòng)策劃 ............................................................................................................................................................................................................................................................................................. 71 （一） SP 開業(yè)促銷活動(dòng) ............................................................................................................................................................................................................................................................................................... 71 （二）開業(yè)典禮等活動(dòng) ................................................................................................................................................................................................................................................................................................. 71 （三）開業(yè)慶典演藝活動(dòng) ............................................................................................................................................................................................................................................................................................. 72 第九部分 桂林東西巷商業(yè)經(jīng)營管理策略 ................................................................................................................................................................................................................................................................................... 73 一、商業(yè)經(jīng)營管理的前期介入方案 ...................................................................................................................................................................................................................................................................................... 73 （一）前期施工建設(shè)階段的介入 ................................................................................................................................................................................................................................................................................... 73 （二）竣工驗(yàn)收和接管驗(yàn)收 .......................................................................................................................................................................................................................................................................................... 73 （ 三）商業(yè)經(jīng)營管理知識(shí)的咨詢和答疑 ........................................................................................................................................................................................................................................................................ 73 （四）商業(yè)經(jīng)營管理的基本工作 ................................................................................................................................................................................................................................................................................... 74 （五）后期商業(yè)專項(xiàng)維修資金 ...................................................................................................................................................................................................................................................................................... 75 （六）入駐商家進(jìn)行 評(píng)級(jí)工作 ...................................................................................................................................................................................................................................................................................... 75 （七）后期商業(yè)經(jīng)營管理服務(wù)標(biāo)準(zhǔn)： ......................................