socialmediamarketing社群網(wǎng)路行銷-資料下載頁
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【導(dǎo)讀】社群網(wǎng)路行銷計劃。淡江大學(xué)資訊管理學(xué)系。1103/02/17社會網(wǎng)路行銷課程介紹。4103/03/10社群網(wǎng)路消費者心理與行為。5103/03/17社群網(wǎng)路行銷蜻蜓效應(yīng)。6103/03/24社群網(wǎng)路行銷個案研究I. 7103/03/31教學(xué)行政觀摩日。13103/05/12社群網(wǎng)路評量指標(biāo)。14103/05/19社群網(wǎng)路行銷個案研究II. 15103/05/26社群網(wǎng)路海量資料分析。16103/06/02端午節(jié)放假一天
【正文】 ple Marketing Plan Source: Philip Kotler amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 1. Executive Summary 2. Situation Analysis 3. Marketing Strategy 4. Financials 5. Controls 22 Marketing Plan 1. Identity 2. SWOT 3. Target 4. Intersection 5. USP Unique Selling Proposition 6. Refine Source: 23 Source: Social Media Strategic Plan 24 Who Why What How Scope Mission Goals Tactics Source: Social Media Marketing Strategy in 6 Steps Step 1: Why Your Business Needs To Be on Social Media Step 2: Set Your Social Media Goals Step 3: Identify Your Target Audience Step 4: Develop Your Brand Voice Step 5: Choose Your Social Tools Wisely Step 6: Plan amp。 Execute Content amp。 Delivery 25 Source: 11 Vital Points Of A Social Media Marketing Plan 1. Goals 2. The Target Market 3. The Product/Service 4. Brand Recognition 5. Who will manage the social media accounts? 6. How many people are needed for managing the social media accounts? 26 Source: 11 Vital Points Of A Social Media Marketing Plan 7. Which social media works do you need to join? Will signing up in other social media sites aside from Facebook and Twitter still be beneficial to your business? 8. When is the most appropriate time to post statuses, content? 9. How many posts per day? Is there going to be a minimum number of posts? 10. What types of posts should you prepare? 11. What approach or tone of voice will you use for your social posts? Friendly and casual, or highly formal? 27 Source: 28 Source: 29 Source: 30 Source: References ? Philip Kotler amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 ? Lon Safko, The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd ed., Wiley, 2020 31
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