【導讀】在這個營銷計劃,我們將開一個叫甜心的咖啡館。它作為休閑西餐廳建于淮。安市大學城.隨著經(jīng)濟的發(fā)展,和淮安地區(qū)學生的人數(shù)增多。我們相信我們的咖啡。然而,我們的咖啡館也將面臨持續(xù)的市場競爭,所以。我們決定讓這個營銷計劃來促進發(fā)展我們的餐廳。為了找到我們的潛在消費者，我們做了。一個市場調研，以便我們更加我們清楚了解。用來找出我們業(yè)務中的問題和機遇。通過分析目標市場，和SWOT分析，我們對。于我們的咖啡館得出一個簡單的結論。然后，我們想出了顯著的市場營銷組合策。略，這可以幫助我們更好地經(jīng)營這家咖啡店。此外為了咖啡館能夠更加平穩(wěn)的運。行，我們也為咖啡館做了一個財務分析來監(jiān)控我們的操作。我們堅信,我們的業(yè)務將會是成功的。中央、地方政府和大學都支持大學生。創(chuàng)業(yè),所以我們的企業(yè)一定有一個好的商業(yè)機會。

　　

【正文】 y populated area. At present, Huai39。an college town near business matching is almost blank, with the increase in population of Huai39。an college town, students and residents living demand growth, has a very broad prospects for development of Huai39。an college town business! factors Only 40 minutes from the city center of Huai39。an college town, the location advantage be richly endowed by nature, the traffic is very convenient. Consumer analysis We will focus its marketing activities on reaching the University students and faculty,people working in offices located close to the coffee bar and on sophisticated teenagers. We cater to people who want to get their daily cup of greattasting coffee in a relaxing atmosphere. Such customers vary in age, although our location close to caChapter 5 Implementation and control 11 mpus means that most of our clients will be college students and faculty. These are discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base. According to the Huai39。an college town town police station data show, Huai39。an college town of all college students in add up to about 50000. And according to the random 200 questionnaires, student monthly spending in 500 yuan of the following 45 people, the month amount of consumption in 5001000 yuan between 132 people。 monthly spending in 1000 yuan 2020 yuan in 13。 2020 yuan of above have 10 people. According to the survey statistics show, each student39。s amount of consumption per month for 650 yuan. According to the data, according to the Huai39。an college town 55000 students calculation, monthly consumption amounted to 35750000 yuan. Cafe Marketing Mix Strategies the pricing strategy For pricing, our pricing strategy is costplus pricing: P = C * (1 + R), P is the unit price of the product R is a costplus rate C is the unit product price Channels (1) direct store operations。 (2) telephone ordering。 (3) going into emerce and creating online ordering, free Meals on Wheels. Promotional Strategies for Two Major Consumer groups Enterprises and Employees of the Surrounding Fashion District (1)Handing out the brochures. (2) advertising in the elevators. (3) printing cards for old customers. Students, Teachers and Staffs Near the University City (1) distributing leaflets. (2) giving away coupons. (3) sponsor or naming the campus activities. (4) giving out Boots Cards. Product mix rice class steak dessert pastry drink Price range ： Yuan 515 1018 510 310 510 Huai’an College of Information Technology 12 (5) campus magazine (or newspaper) publicity. (6) recruiting parttime students. (7) Paying attention to the publicity of festive events. Bibliography 13 Chapter 5 Implementation and control Our Entrepreneurial Team The team is an ecosystem – not only to maintain the species diversity, but also to make the team fight for a mon goal. So the individual differences and unity of members are the assurance of maintaining the vitality of ecosystems. We will build the incentive and reward mechanisms, and reflects the fully value of employees. We will give employees equal opportunities, respect of human rights and the development of personality to mobilize the enthusiasm of the staff and enhance the petitiveness of enterprise. and Resume of Core Management Corporate brand building will undoubtedly bee the fundamental guarantee to maintain a petitive advantage and lasting vitality. Brand planning will be first started from the CIS (Corporate Identity System) to regulate corporate logo, standard color, bination, thereby leading to the promotion of the unity. We would like to establish our own brands rather than to blindly imitate foreign advanced panies such as McDonald39。s and KFC. In short, creating health, fashion, entertainment and leisure brands, continuing to enhance corporate and brand intangible assets is our longterm strategic planning. Manager and Executive Director business development plans and coordinate the operation of various departments part of the public relations responsibilities to assist the marketing to establish the popularity of coffee shop Administrative Manager for personnel, such as recruitment of new employees, performance evaluation, job training, pay and benefits. for daytoday administrative work, manage staff, maintain high efficiency. for financial management, and provide accurate financial data and analysis. daytoday accounting work. Executive and execute marketing sales strategy, do some necessary market investigation. Huai’an College of Information Technology 14 for the procurement of raw materials and inventory control for the formulation of the daily production plan The Plan of Implementation and Control for College Students Consumers The Prepublicity Strategies and Objectives Objective: It is the publicity before the opening of cafe in order to give the target audience an initial understanding of the new image and concept of the cafe, making part of the consumer groups has a desire for consumption Specific implementation: opening of the students39。 takeaway window including window external decorative design and interior decoration opened decorative production, including neon signs, banners and guidance facilities of coffee shops The production and printing of leaflets, including the coffee shop leaflets, school posters and the opening production of coupons preparation of gift