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esent business developing situation, confirming the rationality of business structure ?analyzing the core business and the change of profit source ?confirming the driving factors of lasting development ?planning the petitive strategy ?studying the main methods of recent profit growing ?establishing the marketing and selling system ?petitive strategy scheme ?the future direction ?business core, business bination,business model, ?petitive strategy ?applying plan of strategy prospective results work objectives work contents ① diagnosis of external environments ④ configuring resource and applying plan ③ strategy formulation ② diagnosis of internal environments establish 3 years strategic development goal ensure the petitive strategy ?analysis of the data ?visits ?seminars ?investigation 31 On stage 4, the first step is to make a detailed strategy plan basing on the goal of strategy development (continued) ? behavior plan approbated by both the FourDimension Johnson executives and Bexcel ? finance evaluation of discount cash flow make a detailed performing plan ① diagnosis of external environments ④ configuring resource and applying plan ③ strategy formulation ② diagnosis of internal environments strategy plan configuration of resource and capability ? making detailed petitive steps ? actions should be taken to acplish the petition ? recourses should be acquired to acplish the petition ? analysis of key success factors ? study of the risk control plan ?Seminars (internal and external) prospective results work objectives work contents 32 On stage 4, the second step is to raise improvement suggestions for the resources and management platform according to the strategic plan ? Raising the principles of management improvement configuration of resource and capability ① diagnosis of external environments ④ configuring resource and applying plan ③ strategy formulation ② diagnosis of internal environments strategy plan configuration of resource and capability ? analyzing the strategy’s requirement to the internal resources ? analyzing the strategy’s requirement to the management platform and pany skill development ?Seminar s(internal and external) prospective results work objectives work contents 33 Schedule of the FourDimension Johnson Project configuring resource and plan diagnosis of internal environments analysis of petitors industry research diagnosis of external environments Midterm report The end 1 8 2 3 4 5 6 7 week strategy formulation set strategy target make strategy plan To save time and consulting expenses, Bexcel suggests that under the united anization of the project team, the research work of customers and petitors will be finished by the FourDimension Johnson employees which can ensure the project be acplished within 3 months. 12 9 10 11 Stage report 34 Bexcel is very glad to submit this letter of proposal to FourDimension Johnson. There are five parts ?Project background ?Project targets and key issues ?Project plan ?Project anization ?Introduction of Bexcel 35 Working group ?Direct the orientation and key points of the project ?Participate the seminars/ municate with the executives ?Give direction and make structure of the project ?Ensure delivering high quality works ?Set the project procedure ?Preside key seminar ?Implement the specific works of each project module ?Daily coordination with FourDimension Johnson Directive mittee ? Wang Yan, president of FourDimension ? GM of FourDimension Johnson ? Li Fang, MD, Bexcel Project Leader He Xiaohong,Senior Engagement Manager, Bexcel ?Wang Yongjin ?Wang Hao ?Yan Chunrong Bexcel consultants FourDimension group (not specified) ? Specified members (2 persons) Bexcel suggests the project team be posed by both sides Project coordinator (not specified) 36 valid working days: 12 weeks=60 days Consulting Fee Notes: according to FourDimension Industrial Group’s requirement, we’ll assign another project manager to support Mr. Wang Yan’s daily work, which presumably will last for 2 months. Considering the good cooperation relationship between Bexcel and FourDimension, we’ll charge the consulting fee of only 690,000 RMB (not including the working expense) 1 Project Manager 3 Consultants Full time Focus on some key periods Mr. Li Fang (Bexcel’s MD) Mr. Chen Yuhong (Bexcel’s VP) + Participants 37 Working Expense ?Based on the practice of the management consulting, the FourDimension Johnson will afford the working expense used in the project. Generally speaking, working expense includes the travel expense, dinner expense, information expense, research expense, munication expense and other expense related to the project. But the whole working expense will be controlled between the 15%20% of the whole professional consulting fee. ?Basic expense standards: travel: airline: Economy Class, hotel: 3 stars class or above dinner: according to the real expenditure munication: according to the real expenditure information and research: according to the real expenditure (but will be less than 10,000RMB) ?Bexcel will try to reduce the working expense and avoid the unnecessary waste. ?According to the project requirement, if a third party will be invited to fulfill some tasks with the permission of FourDimension, FourDimension have to afford the working expense of the third party. 38 Bexcel is very glad to submit this letter of