【文章內容簡介】
? Is the relevant Industry/Profession/vocation/interest group growing? ? Are there any rules, regulations, acts or restrictions that affect the industry? ? Are there any conflicts in needs or wants between significant industry and other stakeholder groups? Product information ? Describe the course(s) and the major selling points and/or issues ? In one sentence, what is the single most important thing about your course(s) ? How do people think/feel about the product now? ? How do we want them to think/act/feel? ? How is it currently promoted? SWOT and issue analysis ? What are the product strengths? ? What are the product’s weaknesses? ? What opportunities do you see for the product? ? What threatens your product?