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【文章內(nèi)容簡(jiǎn)介】 ......................................................... 8 （二）人力資源及其管理能力 ...................................................................................................... 8 （三）財(cái)務(wù)資源與能力 .................................................................................................................. 8 （四）組織資源與治理能力 .......................................................................................................... 8 （五）能力比較 .............................................................................................................................. 9 （六）核心競(jìng)爭(zhēng)力分析 .................................................................................................................. 9 三、消費(fèi)者分析 .................................................................................................................................. 9 四、 ST 綜合分析 ............................................................................................................................ 9 第四部分： 市場(chǎng)分析 .............................................................................................................................. 9 一、市場(chǎng)調(diào)研 ...................................................................................................................................... 9 （一）調(diào)研方案 .............................................................................................................................. 9 （二）調(diào)研實(shí)施 .............................................................................................................................. 9 （三）調(diào)查結(jié)果 ............................................................................................................................ 10 二、市場(chǎng)定位 .................................................................................................................................... 10 （一）選擇目 標(biāo)市場(chǎng) .................................................................................................................... 10 （二）產(chǎn)品定位 ............................................................................................................................ 11 三、市場(chǎng)策劃 .................................................................................................................................... 11 （一）市場(chǎng)滲透 高利潤(rùn)期 .......................................................................................................... 11 （二）市場(chǎng)開拓 讓利擴(kuò)銷期 ...................................................................................................... 11 （三）市場(chǎng)穩(wěn)定 激烈競(jìng)爭(zhēng)期 ...................................................................................................... 11 第五部分 營(yíng)銷組合 .............................................................................................................................. 11 一、產(chǎn)品策略 .................................................................................................................................... 11 （一）產(chǎn)品生命周期策略 ............................................................................................................ 12 （二）產(chǎn)品包裝策略 .................................................................................................................... 12 （三）產(chǎn)品品牌策略 .................................................................................................................... 12 二、定價(jià)策略 .................................................................................................................................... 12 三、促銷策略 .................................................................................................................................... 12 （一）傳播重點(diǎn) ............................................................................................................................ 12 （二）促銷手段 ............................................................................................................................ 12 第六
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