【文章內(nèi)容簡(jiǎn)介】
Deepening activity effect, make the Audi heart trip to a perfect integration of product function, characteristics and differences and ancestor (company, pedigree) four elements, most brand influence the customer experience activities. Comprehensive use of various internal and external communications media, full indepth report, the longterm through the activities of foreign spreading brand culture, to promote the brand reputation loyalty, strengthen team pride and a sense of mission. Activity plan 2011 Audi soul trip fall into the summer “summer leisure tour” and “snow experience” winter season two theme activities。 “Every area have two summer batches, ”snow experience“ every area one batch。 Every batch 30 people。,2011 Au