【文章內(nèi)容簡(jiǎn)介】 mon stock 普通股 pany effect 公司的影響 core businesses 核心行業(yè) current price of gold 黃金現(xiàn)價(jià) current share price 股票現(xiàn)價(jià) dividend 股息 dominant factor 決定因素 draw lines to find resistance 找阻力線 draw lines to find support 找支持勢(shì)線 draw lines to find trends 畫(huà)走勢(shì)線 earnings outlook 盈利潛能 earnings per share 第股盈利 earnings trend 贏利趨勢(shì) economic uncertainty 經(jīng)濟(jì)不穩(wěn)定 exercise price 認(rèn)購(gòu)價(jià) exercise the option 行使有關(guān)期權(quán) external factor 外在因素 financial ratios 財(cái)務(wù)比率 financial strength 財(cái)務(wù)實(shí)力 forward contract 遠(yuǎn)期合同 fundamental analysis 基本面分析 16 fundamental of the pany 公司的基本面 future price movement 未來(lái)股價(jià)走勢(shì) futures contract 期貨合同 hirepurchase pany 租賃信托公司 historical records 歷史記錄 ine statement 損益表 stock return 股票回報(bào) stock trading 股票交易 strong economic growth 強(qiáng)勢(shì)經(jīng)濟(jì)增長(zhǎng) superior returns 優(yōu)厚的回報(bào) supplydemand balance 供求平衡 sustain a loss 蒙受虧損 balance sheet items 資產(chǎn)與負(fù)債表的項(xiàng)目 indicator 指標(biāo)，指數(shù) information economy 信息經(jīng)濟(jì) initial public stock offerings 公開(kāi)發(fā)行的原始股 intrinsic value 實(shí)際價(jià)值 investor 投資人 issue additional stock 增發(fā)股票 joint stock pany 合股公司 market factor 市場(chǎng)因素 market movement 市場(chǎng)行情 market prices 市場(chǎng)價(jià)格 market system 市場(chǎng)經(jīng)濟(jì)體制 move in a uptrend 持續(xù)攀升 normal economic forces 正常經(jīng)濟(jì)力量 option 期權(quán) overwhelming evidence 非常明確的證據(jù) part – owner 合伙股東 price movements 股價(jià)走勢(shì) 17 price of a stock 股價(jià) price of the call 買(mǎi)進(jìn)期權(quán)的價(jià)格 price of the put 賣(mài)出期權(quán)的價(jià)格 price – earnings ratio 價(jià)格收益比率 professional investor 專(zhuān)業(yè)投資者 proxy 代理投票 sell short the shares 賣(mài)空股票 sequence of analysis 分析的先后順序 share price 股價(jià) shareholder 股東 size of the loss 虧損程度 stock exchange 證券交易所 stock information 股票信息 stock market 股市 stock price 股價(jià) tech stock 高科技股票 technical analysis 技術(shù)分析 undervalued 貶值的 unstableness of market 市場(chǎng)不穩(wěn)定 upward price trend 股價(jià)逐步升高 volume of a stock 成交量 voting power 表決權(quán) share, equity, stock 股票、股權(quán) bond, debenture, debts 債券 negotiable share 可流通股份 convertible bond 可轉(zhuǎn)換債券 treasury/ government bond 國(guó)庫(kù)券 / 政府債券 corporate bond 企業(yè)債券 closed – end securities investment fund 封閉式證券投資基金 open – end securities investment fund 開(kāi)放式證券投資基金 18 fund manager 基金經(jīng)理 / 管理公司 fund custodian bank 基金托管銀行 market capitalization 市值 p/ e (price/ earning) ratio 市盈率 mark – to – market 逐日盯市 payment versus delivery 銀券交付 clearing and settlement 清算 / 結(jié)算 modity/ financial derivatives 商品 / 金融衍生產(chǎn)品 put/ call option 看跌 / 看漲期權(quán) margins, collateral 保證金 rights issue/ offering 配股 bonus share 紅股 dividend 紅利 / 股息 ADR (American Depository Receipt) 美國(guó)存托憑證 / 存股證 GDR (Global Depository Receipt) 全球存托憑證 / 存股證 retail/ private investor 個(gè)人投資者 / 散戶 institutional investor 機(jī)構(gòu)投資者 broker/ dealer 券商 proprietary trading 自營(yíng) insider trading/ dealing 內(nèi)幕交易 market manipulation 市場(chǎng)操縱 prospectus 招股說(shuō)明書(shū) IPO (Initial Public Offering) 新股 / 初始公開(kāi)發(fā)行 merger and acquisition 收購(gòu)兼并 Part 8 Marketing marketing concept 營(yíng)銷(xiāo)觀念，營(yíng)銷(xiāo)概念 marketing program 營(yíng)銷(xiāo)計(jì)劃 marketing mix 營(yíng)銷(xiāo)組合 marketing channel 營(yíng)銷(xiāo)渠道 19 marketing research 市場(chǎng)調(diào)研，營(yíng)銷(xiāo)調(diào)研 target market 目標(biāo)市場(chǎng) marketer 市場(chǎng)商人，商家 productionoriented 面向生產(chǎn)的 consumeroriented 面向消費(fèi)者的 consumer satisfaction 消費(fèi)者感到滿意 distribution system 銷(xiāo)售系統(tǒng)，分銷(xiāo)渠道 distribution channel 銷(xiāo)售渠道 sales force 銷(xiāo)售隊(duì)伍 promotion 促銷(xiāo) advertising 廣告 personal selling 向個(gè)人推銷(xiāo) publicity 宣傳，媒體宣傳 sales promotion 促銷(xiāo) promotion activity 促銷(xiāo)活動(dòng) demonstration 展示，展示會(huì) sweepstake 抽獎(jiǎng) free sample 免費(fèi)贈(zèng)送的樣品 coupon 贈(zèng)券，訂貨附單 resaler 轉(zhuǎn)售商 intermediary 中間商，中間人 middleman 中間商，中間人 mass selling 大批銷(xiāo)售 research method 研究方法 potential customer 潛在 客戶 primary data 原始數(shù)據(jù)，原始資料，第一手資料 consumer reaction 消費(fèi)者的反應(yīng) inventory control 存貨，庫(kù)存 warehousing 倉(cāng)儲(chǔ) storing 儲(chǔ)存 20 grading 分類(lèi)，分級(jí) risk taking 承擔(dān)風(fēng)險(xiǎn) wholesale 批發(fā) retail 零售 to identify customer needs 認(rèn)清客戶需求 to obtain information 獲得信息 to collect/ gather data 收集資料 to interpret data 分析資料 to run the risk of failure 冒失敗的風(fēng)險(xiǎn) Part 9 Products and Price product 產(chǎn)品 tangible product 有形產(chǎn)品 intangible product 無(wú)形產(chǎn)品 consumer product 消費(fèi)產(chǎn)品 industrial product 工業(yè)產(chǎn)品，供工業(yè)使用的產(chǎn)品 peting product 競(jìng)爭(zhēng)產(chǎn)品 sample product 樣品產(chǎn)品 potential product 潛在產(chǎn) 品 life cycle of a product 產(chǎn)品生命周期 introduction 引入期 growth 成長(zhǎng)期 maturity 成熟期 decline 衰退期 potential profitability 潛在獲利可能性 marketing mix 營(yíng)銷(xiāo)組合 promotion 促銷(xiāo) promotion cost 促銷(xiāo)成本 gross national product (GNP) 國(guó)民生產(chǎn)總值 research and development (Ramp。D) 研究與開(kāi)發(fā) 21 market research 市場(chǎng)調(diào)查 product development 產(chǎn)品開(kāi)發(fā) text marketing 試營(yíng)銷(xiāo) customer loyalty 顧客忠誠(chéng)度 distribution channels 銷(xiāo)售渠道 consumer taste 消費(fèi)者愛(ài)好 buying motive 購(gòu)買(mǎi)動(dòng)機(jī) purchasing habits 購(gòu)買(mǎi)習(xí)慣 expert examination 專(zhuān)家鑒定 opinion leader 引導(dǎo)輿論的專(zhuān)家或行家 packaging 包裝 brand 商標(biāo)，牌號(hào) label 標(biāo)識(shí)，標(biāo)簽 to make a purchase 購(gòu)買(mǎi) to fend off petitors 排除競(jìng)爭(zhēng)者 to break even 收支相抵，持平 to meet the needs and expectations of customers 滿足消費(fèi)者的需求和期望 to be outdated 過(guò)時(shí) Part 10 Advertising Advertising Standards Authority 廣告標(biāo)準(zhǔn)局 art design 藝術(shù)設(shè)計(jì) brochure 小冊(cè)子 clarity and simplicity 簡(jiǎn)單明了 mercial 商業(yè)廣告 puter – generated image 用計(jì)算機(jī)設(shè)計(jì)的圖畫(huà) exquisite workmanship 做工講究 famous throughout the world 全球聞名 fashionable and attractive 新穎美觀 22 fashionable patterns 花色入時(shí) fast color 永不褪色 fine craftsmanship 做工精細(xì) impressive effect 效果極佳 latest technology 最新工藝 leaflet 傳單 limpid sight 色澤清純 long history 歷史悠久 long standing reputation 久負(fù)盛名 lustrous and soft 光潔柔和 lustrous surfac