【文章內(nèi)容簡介】 gly valuable to the brand Exhibition concentrated, in this context, the image of the design and Exhibition Convention on the importance of brand management emerged, that is, in Exhibition to improve the image of brand management and maintenance in the development of China39。s exhibition industry on the road has bee urgent need to solve the problems. On the other hand, they also do outreach agencies banner and petitive advantage, to some extent, is for the survival and development of enterprises of the party. From Exhibition CI planning and brand management start with the concept of the exhibition CI planning and brand positioning, and other elements have done a few expounded on the final CI planning and Exhibition brand maintenance and management of their own views. 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